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Google announced that it will shut down the Contribute feature for Google Translate, which allowed users to suggest translations to improve the quality of the tool. The decision comes as Google Translate has seen significant progress in recent years, mainly due to the evolution and learning of its underlying systems. The launch of the Contribute feature Launched in 2014, the Contribute feature was designed to leverage the knowledge of language enthusiasts and native speakers to…

DMG Media is set to launch a new social video advertising product first called Edits. Edits offers advertisers the opportunity to target the Daily Mail’s expanding audience on platforms such as TikTok, YouTube and Facebook, as well as its own platforms such as Metro and Mail Online. The editions have been explained. Edits is designed to simplify the video production process and lower the cost of entry for advertisers. The product assures marketers that their…

In a world where the digital market reigns supreme, businesses struggling for online visibility often get lost in a sea of ​​keywords and search terms. But fear not…Wes McDowella beloved Semrush web coach and YouTuber, is here to guide you through the maze of local SEO and uncover the hidden treasures of keyword research. In a recent video, McDowell takes viewers into the heart of local search optimization, offering practical strategies for uncovering the most…

With all the updates to Google’s SERP features, it can be a challenge to know what strategies can keep you visible amid the recent developments. let’s help each other Watch this webinar on demand to dive deeper into all of SERP’s features, what they are, and why they’re important to your own business. STAT Senior Search Scientist Tom Capper shows you everything you need to know to build an end-to-end strategy, with the latest research…

As the digital ecosystem continues to evolve at a rapid pace, the fields of search engine optimization (SEO) and data analytics are poised to play a pivotal role in shaping the future of businesses in Ghana and the entire African continent. The Internet has become an essential market and those who fail to master its mechanics risk being left behind. Understanding how search engines work and how customer data reveals useful information is no longer…

Instagram released a series of tips and tricks to help creators improve engagement with their Stories. The latest Instagram guide doesn’t introduce any new features, but it does offer presentation tips, along with a couple of sharing tips for creating more impactful stories. Why we care When you get more people to engage with your stories, you increase your chances of converting viewers into leads. This can lead to more sales and help you grow…

I have worked in the field of marketing analytics for almost two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. Ultimately, this is a net positive for programs and the industry as a whole, but an incomplete understanding of analytics leads to ripe ground for deception. Whether it’s auditing accounts managed by other agencies or listening to marketing partners give poor advice on joint customer calls, I’ve seen…

On March 5, Google, the world’s largest search engine, implemented algorithmic improvements which affected millions of websites, some to the point where they no longer appear in search results. Google dominates Internet searches, accounting for more than 80% of all searches global search engine traffic. It’s a household name. With the latest update of its Useful Content Update (HCU) first released in 2022, Google estimates removed 40% of low quality and unoriginal content. Poor definitions…

The Reddit moderators in the SEO channel continue to remove answers that Danny Sullivan, the Google Search Link, is posting in response to some questions related to SEO and Google Search. It’s kind of comical to see this, because you’d think any forum would want an official Google representative to answer their users’ questions. For example, there is a thread on Reddit called How many bloggers will remove their TOC plugins? He specifically talks about…

Microsoft extended the maximum conversion value to all shopping and search campaigns. Previously unique to Smart Shopping campaigns, this bid strategy automatically adjusts your bids in real-time to maximize total conversion value within your budget. If you have specific ROI goals, you can choose to include a target ROAS (return on advertising investment). Why we care. Automated bidding can make campaign management easier for advertisers by optimizing performance without manual intervention. However, there are some…