Microsoft extended the maximum conversion value to all shopping and search campaigns.
Previously unique to Smart Shopping campaigns, this bid strategy automatically adjusts your bids in real-time to maximize total conversion value within your budget. If you have specific ROI goals, you can choose to include a target ROAS (return on advertising investment).
Why we care. Automated bidding can make campaign management easier for advertisers by optimizing performance without manual intervention. However, there are some concerns about the lack of control, especially with regard to expenses.
requirements These conversion and revenue-based bidding strategies are based on conversion tracking on the Microsoft platform, which is achieved through Universal Event Tracking (UET) and/or offline conversions. This step is crucial for advertisers to optimize their Microsoft campaigns for maximum performance.
Conversion tracking. To ensure all conversions are tracked, Microsoft will automatically activate the Microsoft Click ID (MSCLKID) for all eligible advertisers later this month. Automatic MSCLKID tagging, enabled by default for new accounts, helps ensure accurate conversion tracking even when browser settings or types block Microsoft cookies.
MSCLKID explained. The Microsoft Click Identifier (MSCLKID) is a unique identifier on landing page URLs, which helps advertisers effectively track site conversions. It ensures that conversion tracking is maintained, even in cases where the Microsoft cookie cannot be returned due to browser settings, such as blocking third-party cookies.
What Microsoft says. Microsoft said in a statement:
“For advertisers looking to generate revenue and return on investment (ROI), one bid strategy that can help advertisers is Maximize Conversion Value, which focuses on optimizing high-value conversions and the total value of sales from your campaign.”
New language options. In other news, the Microsoft Advertising platform is now available in five new languages:
thai Indonesian unconscious. Filipino No.
This update allows you to reach a wider audience and customize campaigns for local languages.
Smart cropping. Finally, Microsoft has introduced a new AI-powered feature: Smart Image Cropping for Audience Ads and Image Extensions. This tool uses AI to analyze your images and automatically crop them to highlight the most important part, eliminating the need for manual cropping.
Get the daily search newsletter marketers trust.
deep dive. Read Microsoft’s announcement in full for more information.
[ad_2]
Source link
