Perplexity, an AI-powered search engine, plans to introduce native advertising to related questions, according to Adweek.
How will it work? Related questions, which include links to sources, account for 40% of Perplexity queries. Therefore, Perplexity plans to add relevant questions related to brand sponsorship along with organic questions.
Brand safety. It will be “a top priority,” Perplexity chief business officer Dmitry Shevelenko told Adweek.
when The details are few. All we know is that it’s coming “in the coming quarters.”
Why we care Perplexity, founded in August 2022, has a much smaller user base (about 15 million monthly active users) than rivals Google, Microsoft Bing and AI ChatGPT. However, Google, OpenAI and other AI-powered search engines have yet to figure out how to reliably monetize AI search. So it will be interesting to see if Google or other companies follow this path.
Perplexity vs. advertisements About his About the pagePerplexity says:
“Perplexity was founded on the belief that searching for information should be a simple and efficient experience, free from the influence of advertising-driven models.”
However, Shevelenko said:
“Advertising was always part of how we’re going to build a great business.”
In a recent separate interview with Wired (subscription required), Perplexity founder and CEO Aravind Srinivas spoke about the ads and said he was not against advertising. In fact, their vision for advertising on the platform is to help advertisers understand who is searching and then bid for the “highest value traffic.”
“Ads aren’t bad. When ads are done right, it’s amazing, and generative AI will help us create even better targeting.”
That’s a stark contrast to OpenAI CEO Sam Altman, who doesn’t like ads. He has even called Internet advertising a “momentary industry.”
the report Adweek’s Trishla Ostwal covered it Gen-AI Search Engine Perplexity has a plan to sell ads.
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