meta tags in the application routerPage Titles: Each page should have a unique and descriptive title using the component provided by Next.js. Include relevant keywords in the title to improve search engine visibility.// application router
import head from “next/head”;
function MyPage() {
come back (
<>
);
}
export MyPage by default;
2. Meta descriptions: Include a concise and compelling meta description for each page, as it may appear in search engine results. While meta descriptions don’t directly affect rankings, they can affect click-through rates.
3. Structured data: use JSON-LD or other structured data formats to mark up your content, helping search engines understand the context of your pages. This can improve the display of rich snippets in search results.
import head from “next/head”;
function MyPage() {
const structuredData = {
“@context”: “https://schema.org”,
“@type”: “Organization”,
“url”: “https://www.example.com”,
“name”: “Example Organization”
};
come back (
<>
);
}
export MyPage default;
4. Canonical URLs: Specify the Canonical URL so that each page indicates the preferred version of the page to search engines, especially for pages with similar or duplicate content.
import head from “next/head”;
function MyPage() {
come back (
<>
);
}
export MyPage by default;
5. Internal link: Use internal links to connect related pages within your site. This helps search engines discover and index your content more efficiently.
import link from “next/link”;
function MyPage() {
come back (
);
}
export MyPage default;
6. Image optimization: Optimize images for size and include descriptive alt text to improve accessibility and provide additional context to search engines.
import image from “next/image”;
function MyPage() {
come back (
);
}
export MyPage by default;
7. Mobile response: Make sure your site is mobile friendly, as mobile usability is a ranking factor for search engines like Google.
8. Page Speed: improve page speed optimizing your code, using efficient hosting, and taking advantage of Next.js features like automatic code splitting and image optimization.
9. Robots.txt and Sitemap.xml: Use a robots.txt file to control which pages search engines can crawl and index, and submit a sitemap.xml file to help search engines discover and understand your site structure.
As with the page router, you can create a static or dynamic robots.txt sitemap. Both involve creating a file in the root of your project:
static (sitemap.xml || robots.txt)dynamic (site map.ts || robots.ts)
10. Monitor performance: Regularly monitor your site’s performance with tools like Google Search Console and Google Analytics to identify and resolve SEO issues.
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