Latest Posts (52/573)

All signs point to ChatGPT launching a search feature soon. when? That remains the big question. Rumors say. OpenAI is developing a ChatGPT feature that searches the web and cites sources in its results. Bloomberg informed (requires subscription): “The feature would allow users to ask a question in ChatGPT and receive answers that use details from the web with citations to sources such as Wikipedia entries and blog posts… A version of the product also…

March 2024 disrupted the SEO industry. Websites were de-indexed and manual penalties were provided, all to produce more useful and reliable search results. How has your website been doing? Join us for one insightful webinar as we delve into the seismic changes brought about by Google’s March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. In this session, we’ll discuss the implications of the latest algorithm changes…

Google seems to have completely removed the number of results found, the number of results, from the Google Search results page. It was removed from Google’s generative search experience last June, and Google has been trying to remove it for years, but it doesn’t seem like it’s completely gone. Update; it looks like it’s still on the page, but you have to click on “tools” to reveal the number. Here’s what I see for any…

Microsoft’s disclosure of search ads on Bing hasn’t been the greatest, honestly, in many cases worse than Google’s disclosures. Recently, however, Bing has been testing a clearer distinction between its ads and organic free listings. Frank Sandtmann spotted it and published it mastodon and after playing with it enough, I was able to replicate it. See how the ads appear on the white background and the free organic listings on the gray background: I wonder…

Here’s a new SEO myth I haven’t heard before… Someone said that using the word “news” in your site name is bad for SEO and Google rankings. Google’s John Mueller said no, it’s fine to use “news” in your site name. This question arose in the background of a Help for Google Webmasters thread where Mike Hardaker of the Mountain Weekly News said he was told, “Can’t I have the word ‘news’ in my site…

Google now displays these short review summaries by placing a tag on the review with one or a few words. Therefore, labels may show “low quality”, “compact”, “light”, “affects well”, etc. I saw this through Khushal Bherwani who posted some examples XI was able to replicate it, so first is my example: Here are more examples: 🆕 Google is testing a one-word review in the top inner section of the product overlay. pic.twitter.com/H4pxDRZMok — Khushal…

In 2022, ChatGPT took the world by storm with its generative AI capabilities. But this was not the beginning of AI. AI has always been a part of search engine optimization (SEO). Google uses AI to inform its algorithms. Marketers use AI to analyze, optimize and create their content. Today, as AI improves rapidly, it is a bigger part of SEO than ever before. Here’s what you need to know about using AI for your…

In the digital age, where online connectivity reigns supreme, businesses are increasingly harnessing the power of digital marketing to reach and engage with their target audiences effectively. At the forefront of this digital revolution are institutions such as the Indian School of Business (ISB), which offers programs such as the Postgraduate Program in Digital Marketing (PCPDM), the Digital Transformation (DT) program and the Digital Marketing Analytics (DMA). ) program. We delve into the field of…

“Google isn’t about blue links. It’s about organizing the world’s information,” according to former Google executive chairman and CEO Eric Schmidt, speaking on CNBC today. Schmidt was asked about the “blue link economy” and all the brands and businesses that have benefited from Google Search. But Google is changing. In the new world, AI will provide answers, not a list of websites for people to click through and find the answer for themselves. Why we…

Meta today unveiled new generative AI features to help businesses create more engaging ad content on Facebook and Instagram. The general picture. Meta’s latest update will allow advertisers to automate parts of ad creation using products and brand guidelines to inspire creatives. Why we care Automating the ad creation process frees up time for advertisers to work on other parts of account management tasks that can’t be automated. Key Updates This update consists of two…