Latest Posts (53/573)

Google indicated that manual actions were reaching web pages that hosted third-party web pages, and according to some, the effects of these manual actions may be showing up in search results. Site Reputation Abuse Manual Actions Google’s SearchLiaison tweeted late on May 6 that Google was enforcing the new site reputation abuse policy with manual actions. Manual actions are when someone at Google inspects a web page to determine if the page violates a spam…

Google Ads has launched Performance Max for Marketplaces. It is designed to help you sell your goods or services in specific markets using Performance Max. Google he wrote“Performance Max for Marketplaces helps you reach more customers and generate more sales for your products through a marketplace. After you connect your Google Ads account to the marketplace, you can create Max Performance campaigns that send buyers to your products” . With this, you don’t need a…

Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively affect their job security. This is an insight from the 2024 State of Tech SEO Report, published by digital marketing agency Aira and the Women in Tech SEO community. 64% said they were “not at all” concerned. 36% said they were “somewhat concerned” (30% internal; 33% agency) or “very concerned” (6% internal; 3% agencies). “While these concerns are not without merit, it…

Have you ever clicked on a brand ad and ended up on a website you didn’t expect? This is ad hijacking. And it hurts advertisers and users. Read on to learn how ad hijacking works, the risks involved, and how to protect your brand. What is ad hijacking? Ad hijacking is when an affiliate mimics a brand’s ads to steal clicks and revenue from their trademarked keywords. Affiliates do this to trick you into clicking…

According to HTF Market Intelligence, the search engine marketing market is expected to register a CAGR of 11% during the forecast period. The latest study published on the Global Search Engine Marketing Market by HTF MI evaluates the market size, trend and forecast up to 2030. The Search Engine Marketing market study covers important research data and evidence to be a practical resource document for managers, analysts, industry experts and other key people to have…

A critical cross-site scripting (XSS) vulnerability has been discovered in the popular Yoast SEO WordPress plugin, potentially putting more than 5 million websites at risk of compromise. The flaw was found by security researcher Bassem Essam and reported through the Wordfence Bug Bounty program. Reflected XSS vulnerability exists in all versions of Yoast SEO up to 22.5 due to insufficient sanitization of input and output escape. Document Integrate ANY.RUN into your enterprise for effective malware…

The orca is back. The latest Knowledge Graph update, released in March, continued the laser focus on personal entities. It appears that Google is looking for personal entities to which it can fully apply the EEAT’s credibility signals and aims to understand who is creating content and whether they are trustworthy. In March, the number of Persona entities in the Knowledge Graph increased by 17%. By far the biggest growth in new people entities are…

The recent substantial search engine upgrade has sparked significant discussion among SEO experts due to its distinctive features, including expanded deployment and significant impact on certain websites. Experts are particularly intrigued and challenged by the effect of the update on websites with less authoritative content, and call for stronger content strategies. Examining the update, it’s clear that it involves a mix of confusion due to the addition of the “Useful Content Update” (HCU) and unpredictable…

Google Search has now made it harder to find the number of search results for a search query. Instead of being displayed in the search bar at the top of the search results, you now have to click the “tools” button to display the result count number. how it looks Here’s a screenshot of the top of the search results page: To see the results, you need to click on “Tools” at the top right…

I’m slow to report this, but thought I’d document it in case some of you notice volatility and ranking fluctuations on or around May 3rd and 4th. This is not a confirmed Google Search ranking update, but there are signs of an update that happened last Friday. I actually almost missed reporting on this until I saw Glenn Gabe share some data he’s been tracking. I dug deeper and noticed an increase in chatter from…