Microsoft’s disclosure of search ads on Bing hasn’t been the greatest, honestly, in many cases worse than Google’s disclosures. Recently, however, Bing has been testing a clearer distinction between its ads and organic free listings.
Frank Sandtmann spotted it and published it mastodon and after playing with it enough, I was able to replicate it.
See how the ads appear on the white background and the free organic listings on the gray background:
I wonder if this will be published or after Microsoft sees the results they will again make the distinction between ads and free results almost impossible to see.
Frank posted more examples mastodon.
Discussion in the forum a mastodon.
