Meta today unveiled new generative AI features to help businesses create more engaging ad content on Facebook and Instagram.
The general picture. Meta’s latest update will allow advertisers to automate parts of ad creation using products and brand guidelines to inspire creatives.
Why we care Automating the ad creation process frees up time for advertisers to work on other parts of account management tasks that can’t be automated.
Key Updates This update consists of two parts:
Image generation: Advertisers can now create complete image variations inspired by the original ad creative, including different backgrounds, text overlays, and adjustments to displayed products. Text generation: Meta’s AI will suggest ad titles and body text tailored to an advertiser’s brand voice and key selling points from past campaigns.
Advantage+. By centralizing its generative AI tools in Advantage+ creative, Meta is streamlining the ad creation process from ideation to optimization, promising faster workflows and better results for advertisers.
availability The company plans to roll out the new features globally later this year as it doubles down on AI to improve ad relevance and performance in its apps.
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About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social media, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (mainly but not exclusively Paid Search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspiring leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
