TikTok launches new AI ad script generator
TikTok has released a free AI tool that can create scripts in seconds. The feature, called Script generatorit is available to everyone TikTok Creative Center users with a TikTok for Business desktop account. Why we care: The script generator will make life easier for advertisers by generating scripts for them. And the best part is that if digital marketers hate the generated scripts, they have the option to re-run their query, as many times as…
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Is reddit down? Why your favorite subreddits were made private
Thousands of popular subreddits joined the boycott of Reddit from June 12-14 in response to planned changes to Reddit’s API. Reddit outlined its vision for the future of the Reddit API in April, which included implementing a premium pricing structure for access. These changes could ruin third-party apps that users rely on for a valuable Reddit experience, such as the moderators use to protect members’ subreddits from harmful content and spam. Sending a message to…
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Better landing page experience and ad relevance can increase your Google Ads performance
From the beginning, the central theme of search marketing has been to help consumers find the information and products they are looking for. Therefore, the level of quality is an essential factor that benefits both the advertiser and the consumer. Quality Score is a useful metric for PPC marketers looking to evaluate the quality of their ads compared to other advertisers. Google states that “a higher Quality Score means that your ad and landing page…
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The Google Search Console video indexing report receives three new problem details
Google has expanded the video indexing report in Google Search Console to provide more detailed actions and reasons for what might be the problem with your videos not showing up in Google search results. “We’re breaking down the ‘Google couldn’t determine featured video on page’ reason into three more specific reasons,” Google he wrote. New reasons Google added these three new reasons: Video outside the gazebo: Changes the video on the page so that all…
Read More »ChatGPT’s humor is still not fully human, study finds
ChatGPT is known for its ability to generate text that mirrors human conversation, making it a widely adopted tool for various industries, including digital marketing. However, a recent to study it questions the model’s ability to generate and understand humor, a key component in engaging and connecting with audiences. Research by German researchers Sophie Jentzsch and Kristian Kersting suggests that while ChatGPT excels in some areas, it has notable limitations when it comes to generating…
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Google is rolling out a perspective filter to mobile search results
This weekend, Google began rolling out the new perspective filter to mobile search results. This feature was announced at Google I/O and we’ve seen previews and tests from Google over the past few months related to this feature and it’s now live. how it looks Here’s a screenshot of the feature, you can see it by searching on mobile and sliding the filters in the search bar until you see an “outlooks” option. Click on…
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Google invites more users to try the generative search experience
Google released a new YouTube short, inviting more people to try the generative search experience through Search Labs. Google SearchLiaison also announced on Twitter that Google had made several improvements to SGE over the past two weeks. Two weeks ago, we started opening up access to SGE. Since then, we’ve made several quality updates, including a major improvement that cuts the time it takes to generate AI snapshots in half. We hope everyone who tries…
Read More »Researchers warn that ChatGPT can be used to spread malicious code
Security researchers at cyber risk management firm Vulcan.io published a proof of concept of how hackers can use ChatGPT 3.5 to spread malicious code from trusted repositories. The research draws attention to the security risks inherent in relying on ChatGPT’s suggestions for encryption solutions. Methodology The researchers collected the most frequently asked coding questions on Stack Overflow (a coding question and answer forum). They chose 40 coding subjects (such as analytics, math, scraping technologies, etc.)…
Read More »Google and Microsoft’s generative AI experiments affect advertisers
Google and Microsoft are placing ads in AI experiments without giving brands the option to opt out. Advertisers are now concerned that their products and services may be promoted alongside inappropriate content. Why we care: Brands could be at risk of damaging their reputation if their products or services are advertised alongside inappropriate content. Digital marketers are asking Google and Microsoft to give them the opportunity to opt out of their ad placement experiments in…
Read More »TikTok is targeting $20 billion in e-commerce sales
TikTok plans to quadruple its global e-commerce operations, aiming to sell $20 billion worth of merchandise. The ByteDance-owned social media app will rely heavily on rapid growth in Southeast Asia to reach its optimistic goal. TikTok also expects to increase sales in the US and Europe, Bloomberg reported Why we care: TikTok had the highest app store spending in the US, UK, France, Germany and Indonesia in Q1 2023, according to Data.ai. Partnering with the…
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