Bing AI voice chat comes to the desktop
Bing announced an update to Bing AI Chat that brings voice chat capabilities to the desktop search user interface. Voice interaction is two-way and available in five languages. Bing Chat is an AI chat experience powered by OpenAI GPT-4 that enables a more conversational search experience. The AI displays answers to questions and the search engine provides links to websites. Voice commands on mobile devices are an established user interface paradigm that users expect. Interaction…
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Bing Chat beats voice search on the desktop interface
Bing Chat now supports voice chat from the desktop version of the interface. This means you can click the microphone icon in the input box and speak your question to Bing Chat. how it looks Here’s a GIF of it in action, com provided by the Bing blog. Supported languages This feature works in the following languages: English Japanese French German Mandarin Microsoft said more languages will be supported in the future. Speak again. Microsoft…
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Reddit launches new ad products to boost conversions
Reddit launched two new advertising products today: contextual keyword targeting and product ads. The new features have been implemented to help advertisers reach more valuable customers and to simplify the Reddit Ads Manager tool. Why we care Advertisers will be able to reach their target audience more easily and accurately, which could lead to increased conversions. What’s new? Reddit’s new ad products allow brands to better connect with consumers who are already in research mode…
Read More »LinkedIn introduces the messaging inbox for Company Pages
In a major step toward strengthening direct corporate-customer interaction, LinkedIn is launching a messaging inbox for Company Pages. This will allow businesses to send and receive direct messages (DM), promoting an immediate line of communication. The launch coincides with a global shift in business priorities, with a greater focus on brand building and attracting new customers amid fluctuating economic conditions. This article discusses LinkedIn’s latest features and the broader implications for B2B marketing and brand-consumer…
Read More »How to maintain targeting capabilities without Google Ads lookalike audiences
Lookalike audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads campaigns, and will be gone starting August 1st. The good news is that the impact will likely be manageable. Here are alternatives and new strategies to maintain your PPC targeting capabilities. Google-recommended strategies for effective audience targeting Providing high-quality data and signals to Google Ads is key to maintaining effective audience targeting even without lookalike…
Read More »The best word count for SEO…doesn’t exist!
One of the most common questions from SEO content newbies has to do with word count. “What is the best word count for SEO?” fair question Search engines care about a number of factors when determining what content is ranked. Why wouldn’t word count be one of them? As such, content creators care about the length of their content. “Is 1,000 words enough to rank?” they wonder “Should I always look for the same amount…
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Google Ads API v.14 is here, with 5 important updates
Google Ads API version 14 has been released with several important updates, including new features to support the move from Universal Analytics to Google Analytics 4. Why we care Google Ads API version 14 offers an improved user experience by improving both campaign management and performance. What’s new? These are just some of the highlights of the 2023 update. Account-level negative keywords: This new feature will allow advertisers to retrieve, create and update negative keywords…
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LinkedIn Ads deploying generative AI, new advertising formats
LinkedIn is testing generative AI and will soon offer advertisers in-stream video ads, conversational ads, and thought leader ads. Why we care LinkedIn continues to test and roll out new tools and ad formats that could help advertisers more efficiently reach their target audience on the platform, improve ROI and increase revenue. Generative AI test. LinkedIn is starting to test what it calls AI Copy Suggestions. Suggest headlines and copy for ads based on your…
Read More »Google refutes the “Index Bloat” theory.
Google’s John Mueller debunks the “Index Bloat” theory, stating that there is no limit to the number of indexed pages per site. In a recent episode of the “Search Off The Record” podcast, the Google Search Relations team addresses questions about indexing web pages. A key point of discussion was the concept of “Index Bloat”, a theory that has caught the attention of the SEO community. Google search attorney John Mueller refutes the idea of…
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Best practices for mobile app messaging
Meet consumers where they are with compelling and timely communication. As marketers increasingly seek to personalize the customer experience, capture attention and foster loyalty, mobile apps have emerged as a game changer. In fact, 70% of consumers report using mobile apps more frequently to shop than they did just a year ago. this complete guide de Cordial will provide you with the knowledge and strategies to unlock the full potential of mobile app messaging. Learn…
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