How to control Googlebot’s interaction with your website
Google Search Relations answered several questions about web page indexing on the latest episode of the “Search Off The Record” podcast. Topics covered were how to block Googlebot from crawling specific sections of a page and how to prevent Googlebot from accessing a site. Google’s John Mueller and Gary Illyes answered the questions examined in this article. Blocking Googlebot from specific sections of the web page Mueller says yes impossible when asked how to prevent…
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Microsoft Store ads will appear in Bing search results
Microsoft Store ads will now appear in Bing search results, the company announced. Previously only available in the US, Microsoft will also open up access to store ads to advertisers worldwide. Why we care In addition to extending the reach of store ad campaigns beyond the Microsoft Store to Bing search results, advertisers will now have the opportunity to reach customers outside the United States, already that Microsoft Store ads will go global this month,…
Read More » Google’s generative search experience can now generate answers in half the time
Google has halved the time it takes for the new generative search experience, which opened to some users a few weeks ago. Google said it released a “major improvement that cuts the time it takes to generate AI snapshots in half,” Google search chief Danny Sullivan said. he wrote on Twitter. half the time One of the first complaints about Google’s generative search experience was how long it took Google to respond with an AI-generated…
Read More »Amazon may run ads on Prime Video
Amazon is reportedly planning to launch ads on its Prime Video streaming service. The measure, which would mean the introduction of short commercial breaks, has been discussed for weeks Wall Street Journal reported Amazon has not officially confirmed the news, but industry insiders have said Prime subscribers would have the option to pay more for ad-free shows and movies if the plans go ahead. Why we care: Both Netflix and Disney launched ad tiers on…
Read More » Google Ads is changing the way it processes trademark complaints
Google will only consider trademark claims against specific advertisers and ads starting July 24. This is the date Google Ads will implement global changes to its Trademark Policy. Google is notifying advertisers today of these trademark policy changes. Why we care Google said this policy update should make resolutions faster and easier and reduce restrictions across the industry, which can be frustrating for advertisers. Why the change? Under the current Google Ads trademark policy, the…
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Google News Showcase comes to the US and updates to follow the Google News tab
Google News Showcase is coming to the US this summer; that’s after launching News Showcase in October 2020. Google also made updates to the Google News tracking tab and re-announced the launch of Google Reader Revenue Manager, which we covered in April. Introducing Google News in the US. Google said the Google News Showcase is coming to the US this summer. That includes partnerships with more than 150 U.S.-based news publications, 90 percent of which…
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Gmail Glitch Sends Newsletters to Spam, MailChimp Confirms
An ongoing problem with Google’s Gmail is disrupting the normal operation of email newsletter services. The issue causes many emails to be redirected to subscribers’ spam folders instead of their primary inboxes. This issue came to light in Search Engine Journal in early June when our email newsletter open rates dropped below our usual average. A MailChimp representative confirms that this is not an isolated incident. The popular email marketing platform has been struggling with…
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How to build a strategic SEO process
I’ve worked in SEO for a long time and I’m still surprised when I ask new clients to see their old agency’s SEO strategy. 99% of the time, there is nothing documented. In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. You’ll learn my four-step process, and I’ll even advise you on what to charge. Let’s dive in. An SEO strategy is not a list of…
Read More »It’s time to shift your focus beyond media
If you run affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone lists. They optimize incredibly well for high-intent shopping phrases. You see substantially higher conversion rates because of the trust they add to the referral. Mainstream media adds credibility to your brand. Adding media company logos to your brand’s PR bar helps increase buyer trust and conversions. The benefits don’t stop there. As an…
Read More »Microsoft Store announcements go global and new features revealed
Microsoft Store ads are expanding globally, introducing new features to streamline advertising and expand reach, as evidenced by the success of Miracle Games. Microsoft announces expansion of Microsoft Store ads to more than 150 regions worldwide. Announced at the company’s annual Microsoft Build conference, the expansion was just one of several updates to the Store Ads platform. Along with global expansion, Microsoft introduced new features and improvements to simplify the advertising process and expand reach….
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