Microsoft Store announcements go global and new features revealed

Microsoft Store ads are expanding globally, introducing new features to streamline advertising and expand reach, as evidenced by the success of Miracle Games.

Microsoft announces expansion of Microsoft Store ads to more than 150 regions worldwide.

Announced at the company’s annual Microsoft Build conference, the expansion was just one of several updates to the Store Ads platform.

Along with global expansion, Microsoft introduced new features and improvements to simplify the advertising process and expand reach.

This article provides an in-depth look at these updates, their implications for advertisers, and a real success story of leveraging Microsoft Store ads.

Global expansion

In 2022, Microsoft introduced Microsoft Store Ads to help developers increase the visibility of their apps and games.

Continuing the momentum, Microsoft announced during Build that the reach of Microsoft Store Ads will expand beyond the US to cover more than 150 regions worldwide starting this June.

This expansion will allow advertisers to reach more customers through premium search ads in Microsoft Store and Bing search results.

New tools: Leverage innovation to simplify advertising

Recognizing the value of time for advertisers, Microsoft aims to streamline the product awareness process and incentivize customer actions.

Microsoft introduced an improved onboarding experience for Microsoft Store Ads, which allows advertisers to conveniently set up attractive ad placements.

One of the tools designed to help advertisers is Premium Search Ads, a feature that provides a visual and prominent placement to help advertisers connect with customers.

Available in the Microsoft Store, advertisers can now use this feature to highlight their apps for download.

Break boundaries: Expand your ad reach

Bing, a Microsoft property, generates 14.5 billion monthly global searches.

Seizing this opportunity, Microsoft announced that Store Ads would be expanding beyond the Microsoft Store on Windows.

Advertisers can now run their ads on Bing’s search engine results page (SERP) just like regular product ads, expanding their reach.

Advertisers who want to take advantage of this feature must create a Microsoft Store ad campaign in Microsoft Advertising and ensure that the ad delivery controls are set to “All”.

Improved user experience: simplified processes and more control

Microsoft announced several features to save time for advertisers, including Partner Center integration and a simplified onboarding experience.

With the simplified user interface, advertisers who sign up for Microsoft Store Ads can link their apps with a single click.

Searching for application information will be easier; advertisers can search by app name, store id, publisher name or seller id

Adding to the list of features, advertisers can now track and analyze app installs, in-app purchases, and in-app customer engagement.

Additionally, with the Microsoft Advertising Software Development Kit (SDK), advertisers can retarget audiences on the Microsoft network.

To sum up

Updates announced at Microsoft Build 2023 highlight a dynamic shift in digital advertising strategies, with Microsoft Store Ads becoming a core platform.

As the platform expands beyond US borders to more than 150 regions and introduces new features, advertisers have more opportunities to connect with their audiences.

Microsoft Store ad updates offer a glimpse into the future of advertising, where technology and innovation will continue to reshape the way we connect, engage and do business.

source: Microsoft

Featured Image: IB Photography/Shutterstock


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About the Author: Ted Simmons

I follow and report the current news trends on Google news.

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