Microsoft Store ads will now appear in Bing search results, the company announced. Previously only available in the US, Microsoft will also open up access to store ads to advertisers worldwide.
Why we care In addition to extending the reach of store ad campaigns beyond the Microsoft Store to Bing search results, advertisers will now have the opportunity to reach customers outside the United States, already that Microsoft Store ads will go global this month, with plans to expand to 150 new regions.
How it works. Developers can promote their apps built for Windows in Microsoft Store ads by following a few simple steps.
What’s next? Microsoft announced at Build 2023 that it also plans to release additional features to simplify the existing process for advertisers.
Premium search ads: Available through the Microsoft Store, this feature is built to provide visual and prominent placement to help advertisers reach more customers and increase downloads.
Microsoft Advertising Software Development Kit (SDK).: Advertisers will be able to use this tool to retarget audiences on the Microsoft network.
Simplified user interface: The new design allows advertisers to link their apps with just one click. This will make app information easier to find, as digital marketers will be able to track and analyze app installs, in-app purchases, as well as monitor customer engagement.
the ad You can learn more about store ads at Microsoft announcement.
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About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid search, paid social, retail networks and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book “Mastering In-House SEO.”
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