LinkedIn is testing generative AI and will soon offer advertisers in-stream video ads, conversational ads, and thought leader ads.
Why we care LinkedIn continues to test and roll out new tools and ad formats that could help advertisers more efficiently reach their target audience on the platform, improve ROI and increase revenue.
Generative AI test. LinkedIn is starting to test what it calls AI Copy Suggestions. Suggest headlines and copy for ads based on your LinkedIn Page. Advertisers can select from five options, make edits, and then apply the copy to a campaign.
Here’s what it looks like:
Only a limited number of US advertisers have access to AI copy suggestions in LinkedIn Campaign Manager. But the company indicated that it plans to roll out the feature to more languages and regions in the coming months.
LinkedIn joins Google Ads, Meta, Amazon and other platforms that will now (or soon will) offer generative AI to advertisers.
In-stream video ads. LinkedIn brings pre- and mid-roll ads to its network of third-party publishers:
“These ads, which will appear in mobile and desktop apps and sites, will play pre-roll and mid-roll of long-form video content on sites from trusted publishers in the LinkedIn Audience Network”, LinkedIn. said
Conversation Ads and Thought Leader Ads. These two new ad formats aren’t new, but will be generally available starting in July.
Conversation ads they allow you to set up multiple call-to-action buttons (for content or offers) and collect leads. Here’s a video showing how it works:
the ad You can LinkedIn ad here.
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