TikTok Shop tests visual search feature
TikTok is testing visual search in Shop, its e-commerce solution. Users can take a photo or upload an image to find and buy similar products. Why we care TikTok has been moving more into e-commerce lately, aiming to generate $20 billion in sales. While this feature looks promising, it remains to be seen whether it will have enough ROI for e-commerce brands to care. What is TikTok Shop? TikTok Shop, which launched in beta in…
Read More »Google launches a new CTA that takes customers directly to your site
Google Merchant Center is piloting a “paid” test that could give you an additional opportunity to drive customers to your website. The Google Merchant Center team sent an email alerting merchants to this pilot and described: “Give ready-to-buy customers the option to land directly in your checkout. A. Google’s new pilot has helped increase conversions and sales for participating merchants.” To enter the test, you must fill out a form. Once you’re in the pilot…
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a complete guide for agencies
In today’s competitive landscape, marketing agencies must constantly look for innovative ways to deliver exceptional value to their clients. Smart agencies understand the crucial role that online reputation and customer feedback play in achieving success. Whether your customers are facing negative reviews, a dearth of reviews, or already have a strong online presence, this guide is your blueprint for effectively addressing, generating, managing, and leveraging customer reviews in long term. Before you can offer review…
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Making money on YouTube just got easier
YouTube is changing the rules for making money, making it easier for more creators to join its partner program. This move is expected to help more people monetize their videos. At the same time, YouTube is growing its shopping affiliate program, which could mean more cash for creators with large audiences. This article will discuss the changes to YouTube’s monetization policies and what they mean for content creators. YouTube Partner Program: Easier access, more opportunities…
Read More » Amazon is testing AI-generated product review summaries
Amazon has confirmed that it’s testing a new feature in its Shopping app: product review summaries, generated by AI. The summary provides a summary of both positive and negative feedback about the products. Underneath is a note: “Generated by AI from customer review text.” Why we care Reviews are a key factor when people decide whether to buy a product. This feature could be useful for users, condensing hundreds or thousands of reviews into a…
Read More »Google improves the video indexing report in Search Console
Google recently expanded the video indexing report in Search Console, providing more specific reasons why a video may not appear prominently in search results. The search giant hopes to help better optimize video content for viewability and discovery on its platforms. More specific comments for webmasters Previously, Search Console displayed a vague “Google could not determine the featured video on the page” error message when it encountered problems with video content. Google breaks down the…
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YouTube Ads Ecommerce Guide: When, How, and Why
Several DTC e-commerce advertisers are doing admirably well with Facebook ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning assets from Facebook to Google with a Performance Max campaign that replicates the social experience as best as possible. Today I want to explain when, how and why to consider YouTube ads. What you need to know before you start YouTube is a…
Read More »How to run your digital agency from anywhere in the world
Imagine if you could combine work and pleasure, spending afternoons sunbathing or exploring a new city. You feel happy that business is taken care of and that you can relax and enjoy your surroundings without stress. Well, imagine no more. In this article, I’ll share tips from over 10 years of experience doing just that. My mission is to illustrate that this lifestyle is not just a pipe dream, but an achievable reality that can…
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Your definitive guide to a successful technical SEO audit
We get it: running a technical SEO audit on your website can be a tedious task. But we know how vital it is to a site’s overall performance and search ranking. The thought of diving into every detail of your site can be overwhelming; also, you need to be thorough if you want your audit to be successful. So what are some ways to make your audit process more efficient? How to do a successful…
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25 ChatGPT plugins for marketing in the extended plugin store
OpenAI continues to expand the range of generative AI use cases through ChatGPT plugins. Since OpenAI released ChatGPT plugins in beta for Plus users, developers have created nearly 400 third-party plugins, now available in the plugin store. Screenshot from ChatGPT, June 2023 However, one thing that OpenAI hasn’t yet designed is a way to browse plugins by category, which makes it a time-consuming task to find the plugins that will help you the most. Fortunately,…
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