YouTube is changing the rules for making money, making it easier for more creators to join its partner program.
This move is expected to help more people monetize their videos.
At the same time, YouTube is growing its shopping affiliate program, which could mean more cash for creators with large audiences.
This article will discuss the changes to YouTube’s monetization policies and what they mean for content creators.
YouTube Partner Program: Easier access, more opportunities
By lowering the eligibility criteria, YouTube allows creators earlier access to its partner program.
The company explains in an announcement:
“Now we’re expanding the program by introducing earlier access to YPP with lower eligibility criteria that will help you start earning sooner on YouTube by opening up access to fan funding features like channel subscriptions, Super Chat , Super Thanks and more.”
To be eligible for the partner program, creators must meet a threshold of 500 subscribers, three public charges in the last 90 days, 3000 hours of surveillance last year, or 3 million views of shorts during the previous 90 days.
This modified requirement allows new creators to monetize content faster without meeting the previous standards.
Expanding the YouTube shopping affiliate program
Screenshot from: blog.youtube/news-and-events/more-ways-for-creators-to-earn-on-youtube/, June 2023.
In addition to changes to the partner program, YouTube is expanding its Shopping affiliate program.
This update allows creators with more 20,000 subscribers to feature other brands’ products in their content, making them eligible for competitive commission rates on sales of products tagged in their videos and shorts.
Creators can now monetize their influence in a new way, profiting directly from the sales of the products they promote.
Andréa Matillano, a YouTube beauty creator, praised the program and stated, “Being a part of the YouTube Shopping affiliate program makes it easy for viewers to shop and learn more about the products I feature with me. The program itself makes it incredibly easy to see commission rates for products and tag videos.”
What’s next for YouTube and creators?
These changes coincide with a controversial situation regarding one of its main rivals, Twitch.
Proposed changes to Twitch’s monetization policy caused frustration among creators, as they fear possible adverse effects on their earnings.
With updates to the partner program, YouTube could attract disgruntled creators to its platform and allow them to make money faster.
Additionally, the expansion of the shopping affiliate program allows creators with a large subscriber base to earn commissions from sales of products featured in their videos.
YouTube’s reduced monetization requirements are seen as a step in the right direction, increasing the revenue potential of creators while maintaining a competitive edge in the streaming video market.
Featured image generated by the author via Midjourney.
source: YouTube.
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