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Google Ads made the gross revenue confirmation tool available to more publishers and advertisers. The announcement comes on the heels of a study by Integral Ad Science, where 42% of marketers surveyed indicated that transparency is a major challenge in programmatic buying. Read on to see who now has access to Gross Income Confirmation. What is confirm gross income? Confirm that the gross income is a tool introduced by Google in 2022. The solution verifies…

Google Ads started rolling out its new look after months of testing two different designs. The new format features a main menu on the left side of the screen and has pages organized into high-level categories for easy navigation for new and experienced advertisers alike. Why we care: All Google Ad users will be transitioning to the new design by the end of the year, so it’s important that digital marketers feel confident using it….

In case you missed it, Google Ads announced significant changes to its trademark policy. On Thursday, Google sent an email to advertisers who currently have a trademark claim with Google about upcoming policy updates. Since the email advertisement was published to selected advertisers with an active complaint on file, Kirk Williams did Twitter to alert other advertisers in the sector. What’s changing in trademark policy According to Google, the significant changes go into effect on…

Google has updated their navigation path rich results report in Google Search Console to potentially display more warnings and warnings about structured data issues with your navigation path markup. This update began on June 8, 2023 and may result in an increase in the number of warnings displayed in this report. What Google wrote. Google published the update and said: “Search Console started showing a warning when sites use the HTML id attribute to specify…

Google published a research paper on a new type of dataset to train a language model to retrieve sentences that exactly answer a question within an open dialogue. We don’t know if Google is using this data set. But the researchers say it outperforms models trained on other data sets. Many research papers, such as the one published for LaMDA, do not mention specific contexts of how it might be used. For example, the LaMDA…

Google has announced two new AI-based advertising solutions: Demand Gen and Video View campaigns. Designed to facilitate seamless connections between businesses and consumers, these campaigns can amplify product demand from the funnel to purchase. New features include custom creatives combined with lookalike segments based on audience lists, simplified ad building, and improved engagement metrics across multiple display formats. Google Ads’ new AI-based solutions also provide businesses with crucial insights into campaign performance, allowing them to…

QR codes have become a powerful tool for driving user engagement and seamless experiences. But are you tapping into its full potential? During this webinar, we’ll delve into the art of designing QR codes to ensure maximum scanning efficiency. Learn how to create visually captivating code that engages users and makes your app stand out from the competition. QR marketing expert Scott Allan, director of marketing and solutions at URLgenius, walks you through the potential…