Google Ads made the gross revenue confirmation tool available to more publishers and advertisers.
The announcement comes on the heels of a study by Integral Ad Science, where 42% of marketers surveyed indicated that transparency is a major challenge in programmatic buying.
Read on to see who now has access to Gross Income Confirmation.
What is confirm gross income?
Confirm that the gross income is a tool introduced by Google in 2022.
The solution verifies to buyers and publishers that hidden fees are not taken from digital advertising transactions during a Google Ads auction.
The tool uses a secure privacy way to confirm this transparency through the income verification report. Publishers can access this report to see the aggregate gross revenue received from a particular buyer.
Both the buyer and the publisher can cross-reference the buyer’s reports to ensure that the gross revenue matches what the publisher’s report produces.
Image credit: Blog.Google.com, June 2023
Confirmation of the expansion of gross income
From June 8 announcementThe gross receipts confirmation tool is now available for the following:
In addition to the expansion of publishers and advertisers, Google is expanding the integration of other ad technology providers, such as Yahoo and Index Exchange.
This expansion of the tool aims to improve overall confidence in programmatic buying.
Provide visibility with privacy in mind
The gross revenue confirmation tool uses only the data necessary to confirm that no hidden fees have been charged during an ad auction.
Because the report is based on aggregated gross revenue rather than granular record-level data, it significantly reduces the risk of user identification.
Google stated that the tool is designed to be an industry-wide transparency solution.
Google is working to standardize with other industry organizations, such as the IAB Tech Lab.
2023: the year of transparency?
Google has introduced numerous tools and solutions to provide transparency to both advertisers and end users.
Some of Google’s other initiatives in recent years include:
Ads Transparency and My Ad Centers are aimed at end users to give them a better understanding of why they are receiving ads. It puts more control in the hands of the consumer by allowing them to opt out of specific or all interest or tracking groups.
While advertisers still have many questions about the type of data they receive (or don’t receive) from ad platforms such as the Search Terms report, it’s essential to recognize that Google offers transparency to publishers and advertisers.
Marketing budgets continue to be carefully monitored and monitored and can be quickly pulled if performance does not keep up with spending. Advertisers shouldn’t have to worry about hidden ad tech fees in ever-growing platform CPCs or CPMs.
The gross revenue confirmation tool is a big step in the right direction towards better transparency for both advertisers and publishers.
Featured image: frabellins/Shutterstock
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