Google Ads started rolling out its new look after months of testing two different designs. The new format features a main menu on the left side of the screen and has pages organized into high-level categories for easy navigation for new and experienced advertisers alike.
Why we care: All Google Ad users will be transitioning to the new design by the end of the year, so it’s important that digital marketers feel confident using it.
What’s new? Based on user feedback, Google has chosen to divide its content into the following five high-level categories:
campaigns: This page will allow marketers to analyze, optimize and manage campaigns.
goals: Here, advertisers can set, monitor and update conversion goals.
Tools: Here users can access tools for planning, bidding and quoting, troubleshooting and more.
Billing: Where advertisers can control their spending and payments.
Admin: Sellers can manage their team, security and account settings here.
Release timeline. The new Google Ads design has begun rolling out to users who participated in the test that began on March 2.
All others will be phased over to the new interface in December; however, you will have the option to revert to the old design, but only until 2024.
What did Google say? Google has told digital marketers to keep an eye out for notifications as the new design is rolled out over the next six months:
“We’ll be updating the Help Center documentation and creating additional resources to help you get comfortable and even more efficient with the new design. Meanwhile, our quick reference map in the Help Center can help you find key pages,” a spokesperson said: “And don’t forget to keep sharing your feedback from the ‘Leave Feedback’ option in the Help menu, or when you switch from one layout to another other Your input is the best tool we have to create a better Google Ads for you.”
Deeper Dive: To learn more about the new Google Ads design, read the article Google Ads help ad.
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About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid search, paid social, retail networks and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book “Mastering In-House SEO.”
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