In a recent podcast episode with Lex Fridman, Meta CEO Mark Zuckerberg shared his vision for integrating AI into Meta’s products, including Facebook, Instagram, WhatsApp and the Metaverse.
Zuckerberg, in particular, envisions a future where AI is not a singular product but a practical tool integrated at all levels.
He discussed his ideas for using AI in advertising, helping social interactions, and even simplifying complex tasks in the Metaverse.
The company’s LLaMA language model is one of the leading AI technologies under development.
In addition to LLaMA, Meta plans to deploy several large language models (LLMs) tailored to different needs and businesses.
From AI chatbots that serve as social assistants to AI tools that help brands negotiate ad deals, Zuckerberg’s vision represents a shift in the way people and businesses interact online.
Zuckerberg’s vision for AI
Zuckerberg’s AI personalization concept departs from the “one-size-fits-all” approach, favoring personalized AI experiences.
“We don’t think there’s going to be one true thing. We think there should be a lot of development,” Zuckerberg said during the podcast.
He emphasized the importance of democratic and community-driven product development, laying the groundwork for a series of AI tools to improve all products in Meta’s portfolio.
Reimagining advertising with AI
Zuckerberg envisions an artificial intelligence that creates ad blocks based on simple user input.
Advertisers can indicate their offer and the AI will create an ad block to connect them with the right audience.
Zuckerberg states:
“In the future, if you advertise our services, do you need to create your own ad? No, you’re going to say, okay, I’m a dog walker and I’m willing to walk people’s dogs and help me find the right people and create the best performing ad block.”
It also explains how creators, who often struggle to negotiate with the brands they want to collaborate with, could benefit from AI assistance.
Zuckerberg states:
“Creators go into their DMs and see that brands want to do something with them, and they don’t know how to negotiate or push back respectfully, so I think building a tool that allows them to do that right is a simple thing that we I’ve heard from a lot of people that they would be interested.”
AI and the metaverse
As for the Metaverse, Zuckerberg predicts that AI will play a role in simplifying complex tasks like coding.
Users can describe the worlds they want to create and the AI will generate the code for them.
“So natural language becomes the interface we use for all the ways we interact with the computer, with the digital,” Zuckerberg said, emphasizing the transformative potential of AI.
Generative AI on Instagram
Particularly intriguing is Meta’s plan to introduce generative AI technologies to Instagram.
Meta is developing tools that allow users to modify their photos to share on Instagram via text message.
Another project, still to enter internal testing, would allow users to guide how they want to edit a photo they want to post on Instagram using text prompts.
This move takes advantage of growing consumer interest in AI photo editors.
A socially active AI
Zuckerberg’s vision for AI includes social enterprise.
He believes that AI assistants could become tools to improve social connections and improve communication.
He noted that many people could use more friends and better ways to express themselves.
“You can imagine AI assistants just doing a better job of reminding you when your friend’s birthday is and how you can celebrate them,” Zuckerberg said. “Having something more like a social worker in that sense, who can update you on what’s going on in their life and how you can reach out to them effectively and be a better friend.”
Zuckerberg believes that these AI assistants, who act as mentors, life coaches and cheerleaders, can help break down barriers in communication.
He compared it to his newborn and five-year-old daughter, who cry because of the difficulties in expressing their ideas, noting that “All these different technologies that can help us navigate social complexity and be able to better express what we feel and think, I think that in general everything is fine.”
availability
Meta’s initial consumer-facing tools are expected to launch this year.
Despite these developments, it’s worth noting that AI technology is not without controversy.
Zuckerberg, however, dismisses those fears, saying that while people using AI tools for malicious purposes is a legitimate concern, existential threats are not imminent.
To sum up
Zuckerberg sees AI as a ubiquitous tool rather than a stand-alone product, envisioning its use in advertising, enhancing social interactions, and simplifying complex tasks in the Metaverse.
Customizable LLMs such as the LLaMA will underpin this vision, moving away from a one-size-fits-all approach to AI.
These initial AI implementations are expected to debut this year.
source: Lex Friedman
Featured image generated by the author via Midjourney.
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