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Google recently revised its search spam report form to combat search quality issues. The updated form is part of Google’s approach to improving the user experience by addressing problematic content such as paid links, malicious behavior and low-quality pages. An improved user interface Image credit: developers.google.com, June 2023. The redesigned form makes it easier for users to report a wider range of search quality issues. “Now, you can report spam, paid links, malicious behavior, poor…

Google Marketing Live 2023 made it clear that AI will change the role of digital marketing in a big way. At SMX Advanced, Julia Friedman, owner of PPC Consulting moon of neptunediscussed how advertisers can prepare for and thrive in the AI ​​revolution, with other industry experts: Gil Gildnerco-founder of PPC agency Disco Sloth Julia VyseWest Coast Digital Director for iProspect Canada Melissa Liuassociate director of California advertising agency RPA. The AI ​​revolution has arrived,…

Google has updated its form for sending spam to the Google search team. The types of spam you can submit using this form include spam, paid links, malicious behavior, low quality and other search quality issues, Google said. In addition, Google has added the ability to file complaints in bulk. The new form Google said it is “expanding the scope of user feedback we want to collect” to include more types of feedback. “Now, you…

What started as a planned two-day event for Reddit’s popular communities to protest planned changes that will end popular Reddit apps has turned into an indefinite standoff between Reddit moderators and executives. Hundreds of subreddits maintained private status beyond the end of the boycott on Reddit and planned to do so indefinitely. A leaked memo from Reddit CEO Steve Huffman confirmed that the platform intends to continue with plans to limit API access to paying…

Google has confirmed that it will provide more information about the ads it serves in the EU and Turkey. In the coming months, the search engine will share information about ad targeting and topics within its Ad Transparency Center for the first time. Why we care: Transparency is a good thing for Google users and advertisers, as it can help increase trust in Google, as well as in the advertisers behind the ads shown in…

Google has begun testing its auto-created assets feature in Performance Max campaigns after announcing plans to do so at Google Marketing Live last month. Advertisers have reported that the scheme, which is available to all marketers as an open beta in Google Ads, replaces the “Final URL Extension” tab. Why we care: Advertisers struggling to write compelling ad creative for top-performing campaigns no longer have to worry about creative fatigue because Google can help them…

Like all beautiful but hard-to-perfect things in life, writing effective meta descriptions is hard work. A critical HTML element of every web page, a meta description is a summary of a page’s content that helps inform users and search engines about what’s on a page. It appears in search as a clickable snippet under the blue link to indicate what’s on the page. Your meta description is one of the first things people see when…

Since its growing popularity around 2015, headless CMS has been a buzzword for many organizations. This web management concept was intended to reduce friction between content managers and development teams and empower digital marketers to improve their access to tackle SEO initiatives. So what is this new(ish) concept that has digital marketing teams bugging web developers? Can it really improve the way we do SEO? What is a headless CMS? Simply put, a headless CMS…