Google has confirmed that it will provide more information about the ads it serves in the EU and Turkey. In the coming months, the search engine will share information about ad targeting and topics within its Ad Transparency Center for the first time.
Why we care: Transparency is a good thing for Google users and advertisers, as it can help increase trust in Google, as well as in the advertisers behind the ads shown in the EU and Turkey.
What’s new? Google plans to release more data about the digital marketers they work with and the ads they serve to increase consumer trust in Google products. This will include:
Ad Subject Targeting information Total number of recipients for each ad Ad subject Available ad serving time period
Get the daily search newsletter marketers trust.
What Google said: “As part of our efforts to be transparent about the ads we serve and the advertisers behind them, we will disclose additional information to the Ads Transparency Center for ads served in the EU and Turkey as part of our effort to comply with local regulations”. a Google spokesperson told Search Engine Land.
“Trusting advertisers on our platforms helps us deliver a smart and useful web experience for everyone. That means providing greater transparency about who our advertisers are, where they are, and what creatives they’ve published through Google”.
Deeper Dive: For more information about Google’s advertisers and the ads they’ve served on Google, see the page Ads Transparency Centerwhich was launched earlier this year.
Add Search Engine Land to your Google News feed.
New in Search Engine Land
About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid search, paid social, retail networks and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book “Mastering In-House SEO.”
[ad_2]
Source link
