Your definitive guide to a successful technical SEO audit

We get it: running a technical SEO audit on your website can be a tedious task.

But we know how vital it is to a site’s overall performance and search ranking.

The thought of diving into every detail of your site can be overwhelming; also, you need to be thorough if you want your audit to be successful.

So what are some ways to make your audit process more efficient?

How to do a successful SEO audit

While there is no one-size-fits-all approach to SEO audits, there are some fundamental things you should consider.

We’ve collected these things in our comprehensive SEO technical audit workbook!

This workbook + e-book combo is yours all-inclusive guide and SEO audit template for performing a technical SEO audit.

(It’s basically the cheat sheet you never knew you needed!)

Inside, you’ll find all the data and references you’ll need to get started, plus advanced auditing tactics to help streamline your strategy.

Image created by Search Engine Journal, May 2023

Use the workbook to:

Clue the progress of your on-page SEO and technical audits.
monitor correct implementations.
organize and combine data.
to communicate your results effectively to customers and stakeholders while providing background data.

How the SEO Audit Template Works

Our SEO Audit Workbook is built for any level of SEO specialist, from professional experts looking to solve the most complex auditing problems to beginners just starting out.

Just download the workbook and eBook bundle and follow the steps.

Step 1: Audit 60 technical SEO elements

Use the Technical audit checklist tab to track the audit 60 technical elements of your site, including optimizing crawling, performance and accessibility.

Step 2: Audit 24 on-page SEO elements

Use the Audit checklist on page tab to help you check all your pages 24 items on the page ranging from duplicate content and internal links to structured data and international targeting.

Step 3: Add relevant SEO audit findings

Insert the relevant data tables from your auditing tools into the file data eyelashes

Step 4: Compile your findings into an SEO recommendation template

Summarize and prioritize your findings in the Audit recommendations tab

Ready to take the guesswork out of your audits and improve your technical and on-page SEO tactics?

Download this exclusive SEO audit package and keep our template handy to refer to as you go through your SEO audit process.

Whenever you need help analyzing and fixing your websites, just open the workbook and access the tips and tricks you need to stay on top of things.

Meanwhile, the companion e-book will guide you to use the workbook effectively, including everything from step-by-step instructions to advanced tips and expert insights.

Use the e-book to learn more about:

Diagnose and test issues in Chrome DevTools. Combination of data sets in Excel/Sheets. How the right SEO audit tools can help simplify your strategy. And more

What’s inside the e-book?

Introduction: Use of the template by Ben Steele, SEJ Senior Editor.
SEO Audit Tools by Brian Harnish, Senior SEO Analyst.
Advanced SEO Auditing Techniques: Excel by Angie Nikoleychuk, Director of Content Marketing at SEJ.
Advanced SEO Auditing Techniques: Chrome Developer Tools by Ruth Everett, SEO Testing Consultant at SearchPilot.

This bundle of workbooks and e-books is the ultimate solution for simpler and more in-depth SEO audits.

Finally, you can run your on-page SEO and technical audits with confidence, knowing you’ve ticked all the right boxes and left no stone unturned.

Are you ready to start improving your audit strategy and increasing your SEO performance?

to download The Complete SEO Audit Technical Workbook now and see how better quality website audits can help your business start ranking where it belongs – at the top of the SERPs!