Amazon has confirmed that it’s testing a new feature in its Shopping app: product review summaries, generated by AI.
The summary provides a summary of both positive and negative feedback about the products. Underneath is a note: “Generated by AI from customer review text.”
Why we care Reviews are a key factor when people decide whether to buy a product. This feature could be useful for users, condensing hundreds or thousands of reviews into a useful summary. The most important thing to see is whether this could negatively or positively affect sales.
how it looks Here’s an example of an AI-generated summary of customer reviews for a toy:
What Amazon says. Amazon confirmed the test, but declined to reveal any details about how it’s generating these product summaries. An Amazon spokesperson said:
“We are investing significantly in generative AI across our businesses.”
Most generative AI on Amazon. The company is also preparing to add generative AI to its search experience. Amazon is also building tools for advertisers that generate video and images.
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About the author
Danny Goodwin has been the editor-in-chief of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as a senior editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s Subject Matter Expert (SME) program. Also helps schedule US SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He was previously executive editor of Search Engine Journal (2017-2022), editor-in-chief of Momentology (2014-2016), and editor from Search. Engine Watch (from 2007 to 2014). He has spoken at numerous major search conferences and virtual events, and has brought his expertise to bear in a wide range of publications and podcasts.
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