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Google is allowing more advertisers to opt-in to new “video enhancements” for video ad campaigns. These aim to improve performance by automatically creating additional video formats from original advertiser assets. Why we care With more video consumption on mobile devices, having ads formatted correctly for different screen sizes and orientations is crucial. New enhancements use AI to resize and reformat videos to make them more effective. How it works. Advertisers upload a standard horizontal video…

Every day, more users are realizing the power of TikTok content to drive their overall marketing strategy and maximize conversions. You can be the next TikTok success story! One of the best things you can develop when working to get views on TikTok and build your audience is your SEO strategy. Using the power of SEO or Search Engine Optimization, you can increase your reach and engagement on social media. Wondering where to start when…

Date: May 30, 2024 Google experienced a serious data leak of nearly 2500 documents, which revealed how it ranks websites and creates its algorithm. Google is the world’s largest search engine optimization battleground, where all the industry leaders are fighting to be at the top of users’ search results. More than 2,500 critical internal documents from the tech giant containing information about how Google ranks websites and pages were recently leaked. The controversy is not…

Increase your business visibility with our expert SEO services – hire the best today Indore-India – 30-May-2024 Hire SEO Expert Company, a leading provider of search engine optimization (SEO) solutions, is pleased to announce the launch of its comprehensive digital marketing services. Designed to help businesses of all sizes improve their online presence and achieve sustainable growth, these new services include advanced SEO strategies, content marketing, social media management and pay-per-click (PPC) advertising. Empower companies…

If you’ve been following SEO trends for the past couple of years, you’ve probably heard the term “AI” more than enough times. While I’ll admit it’s getting a little repetitive, it’s not without good reason. AI technology will shape the trajectory of almost every industry in the modern economy. Some industries are further along the adoption curve than others, but at some point, the world we see today will be woven seamlessly with AI. With…

Image source: FILE Google confirms the authenticity of nearly 2,500 leaked search documents Google has reportedly confirmed that around 2,500 leaked internal documents related to its search function are authentic (original), raising major concerns in the search engine optimization (SEO) community. The leaks were initially reported by SEO experts Rand Fishkin and Mike King, which led to widespread discussion and analysis on the subject. In a statement to The Verge, Google accepted the authenticity of…

Google Search Console’s link report may be broken or Google may have decided to report fewer links in this tool. Many are seeing a huge drop in the number of links the tool shows them compared to last week. More details As of Monday, May 27, many SEOs began to take notice a descent in the number of links that are being reported and then as of this morning, many are realizing massive declinessome even…

google search It is often referred to as the gateway to the Internet; it’s the first stop on most people’s journey to online information. However, Google doesn’t say much about how it organizes the Internet, making Search a giant black box that dictates what we know and what we don’t. This week, a leak of 2,500 pages was first reported by the search engine optimization (SEO) veteran Rand Fishkingave the world a glimpse into the…

Google officially launched the v2 Consent Mode requirement for Google properties in the European Economic Area (EEA) to ensure that their properties are Digital Markets Act (DMA) compliant in March. Consent mode v2 introduced two new parameters: ad_user_datawhich establishes consent to send advertising-related user data to Google. ad_customizationwhich establishes consent for personalized advertising. This release sent PPC marketers into a frenzy to ensure compliance before the deadline. However, a significant number of advertisers have not…

From fireside chats to expert-led sessions with digital leaders blazing a trail in the world of omnichannel marketing, this year’s program Emarsys Omnichannel and AI Masterclass it’s full of knowledge that will leave you bursting with new ideas. In this article, we’ll take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive, and Kellanova that you won’t want to miss. Let’s dive in. More Than Commerce: How CPG Brands Are Driving…