Google is allowing more advertisers to opt-in to new “video enhancements” for video ad campaigns. These aim to improve performance by automatically creating additional video formats from original advertiser assets.
Why we care With more video consumption on mobile devices, having ads formatted correctly for different screen sizes and orientations is crucial. New enhancements use AI to resize and reformat videos to make them more effective.
How it works. Advertisers upload a standard horizontal video as they normally would.
Google AI automatically generates additional versions with different aspect ratios, such as square (1:1) and vertical (9:16, 4:5).
Intelligently crop and reposition video to preserve key elements.
Shorter video clips are also automatically created by trimming long videos to highlight key moments.
the benefits According to Google, this:
Create mobile-optimized video ads without any additional work for advertisers. You can increase your campaign performance by running video ads in the right format. Save time and resources by automating the creation of additional video assets.
How to enable/disable
Video improvements are enabled by default for new video ad campaigns. Advertisers can turn these on or off in their campaign settings under “Additional settings” > “Video enhancements”.
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About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (primarily but not exclusively paid search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspirational leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
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