From fireside chats to expert-led sessions with digital leaders blazing a trail in the world of omnichannel marketing, this year’s program Emarsys Omnichannel and AI Masterclass it’s full of knowledge that will leave you bursting with new ideas.
In this article, we’ll take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive, and Kellanova that you won’t want to miss. Let’s dive in.
More Than Commerce: How CPG Brands Are Driving DTC Engagement
Speakers:
Don Brett, Podcast Host, CPG View Jamie Schwab, Vice President, Global Digital Commerce, Colgate-Palmolive Jamie Decker, Vice President, E-Commerce, Del Monte Diana Macia, Director, Global Omnichannel Capabilities, Kellanova (Kellog’s)
What’s in store:
Driven by modern consumers’ demand for convenience and internal pressures to build brand affinity, the past few years have seen a stampede of consumer product brands opening up direct-to-consumer offerings.
However, with multiple channels at play, the fast-moving world of e-commerce comes with its own set of challenges. Join Don Brett, CPG View Podcast host and an esteemed panel of CPG guests as they discuss:
The importance of a first-party data strategy in 2024. What value exchanges are being created along the customer journey. How brands are balancing personalization with consumer trust. The role of AI in this entire ecosystem and its new applications.
How Home Depot engineers live online experiences that “Get more done” during peak seasons
Speakers:
Mauricio Gonzalez, DFC Logistics Solutions Design Coordinator, Home Depot Stephanie Dymott, Director of Product Marketing, Emarsys
What’s in store:
Uncompromising quality and supportive staff make Home Depot a one-stop shop for all things DIY. Now, it’s taking that to the next level, with a brand transformation that delivers an unmatched customer experience that delivers what customers need, exactly when they need it.
In this session, Home Depot’s Head of Online Experience shares:
Home Depot’s journey to omnichannel marketing dominance, detailing its transformation from store to line. Key information on how they prepare for Black Friday, their biggest sales event of the year.
Com Replacements, Ltd. offers traditional and digital marketing to serve a wide demographic
Speakers:
Amy Childress, E-Commerce Marketing Manager, Replacements Kara Lewis, Senior Director of Customer Strategy, Attentive
What’s in store:
With a 40-year legacy and a craft service that replaces precious pieces of porcelain, it should come as no surprise that Replacements Ltd. attracts a more “senior” demographic. However, as they’ve worked to attract younger customers, they’ve seen an interesting shift: More of their older customers are engaging in newer marketing channels.
The result? A fascinating intersection between traditional and transformational marketing that requires a unique strategy. Join Replacements Ltd E-Commerce Marketing Director. and Attentive’s Senior Manager of Customer Strategy, while discussing how Replacements Ltd. uses cutting-edge marketing technology and customer data to bridge the gap between old and new.
These are just some of the brands and sessions that are now confirmed for the AI and Omnichannel Masterclass organized by Emarsys.
Register now to access all sessions, live and online from June 12 to 13.
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