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Reddit has launched two new ad formats within Conversation Placement: carousel ads and product ads. The location of the conversation is within a Reddit thread, which appears below the original post and above the first comment. The launch of the new ad formats within this placement aims to give advertisers the opportunity to engage with high-value users in a highly focused environment. Why we care Marketers now have more options for promoting products using conversational…

Ryan Simmons The digital landscape of 2023 has been dominated by one predominant theme: the rapid advance of artificial intelligence. After the launch of OpenAI’s ChatGPT, tech giants like Microsoft and Google haven’t been left behind, with Google introducing two new products: its Bard chatbot and the Search Generative Experience. This innovation marks a fundamental change in digital marketing and the way users search the web. SGE is an AI-based chatbot built into Google Search,…

Google Merchant Center Next will support additional rules and feeds early next year. The predecessor version, Google Merchant Center, is still used by some advertisers and already supports these new features. Google Merchant Center Next (GMC Next), a simplified version of Merchant Center, was introduced in May. Advertisers who have not transitioned to GMC Next and want access to rules and channels should not upgrade to GMC Next. Those who have already migrated to GMC…

Semrush Holdings, Inc. is a provider of an online visibility management software as a service (SaaS) platform. The company’s platform enables businesses worldwide to identify and reach the right audience for their content, in the right context and through the right channels. Its SaaS platform helps businesses worldwide run competitive search engine optimization, pay-per-click, content, social media and search campaigns and achieve measurable online marketing results. The company provides insights and solutions for businesses to…

OpenAI shares its plans for the GPT Store, improvements to the GPT Builder tools, privacy improvements, and updates to ChatGPT. OpenAI has scheduled the launch of the GPT store for early next year, aligning with its ongoing commitment to the development of advanced AI technologies. The GPT Builder tools have received substantial updates, including a more intuitive configuration interface and improved file management capabilities. Anticipation is building for upcoming ChatGPT updates, highlighting OpenAI’s responsiveness to…

Meta is reportedly planning to launch Threads in the EU before the end of the year. The news comes after major X advertisers, including Disney, Paramount and Sony Pictures, boycotted the Elon Musk-owned platform following its support of an anti-Semitic conspiracy theory. Why we care Although Threads does not yet run ads, brands can still grow their audience on the platform through collaborations with influencers. It’s worth noting that ads on Threads are inevitable and…

The opinions expressed by the collaborators of Emprenderos are their own. Growth Hacking has emerged as a buzzword in the world of startups and digital marketing, but it is much more than a buzzword. It represents a fundamental shift in how businesses, especially startups, approach growth. In an age where the digital landscape is incredibly competitive and constantly evolving, traditional marketing strategies often fail to achieve rapid growth. This is where growth hacking comes in,…

A content gap analysis is a valuable type of market research, helping you uncover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis and how do you do it? And most importantly, why should you? What is a content gap analysis? Content gap analysis is the process of identifying and addressing content that is missing or underperforming on a website, compared to competitors or market standards….

No design knowledge required Neither Squarespace nor WordPress allow unlimited design freedom, which is often ideal for beginners. Both platforms offer structured templates and a limited number of themes, along with basic editing tools. Higher price plans on each platform open up more premium design options. SEO tools By using optimized keywords, search engine optimization (SEO) has the potential to push your website to the top of Google searches, allowing a larger audience to discover…

The vast world of online marketing has businesses continuously striving to improve their visibility and prominence and harnessing the potential of SERP scrapers. SERP scraping, a form of web scraping, aims to crawl search engine results pages and collect data, such as rich organic and paid search results fragmentsproduct ads, reviews and related queries, and help SEO professionals gain an accurate understanding of user behavior and optimize their strategies. With SERP data, brands find their…