Reddit has launched two new ad formats within Conversation Placement: carousel ads and product ads.
The location of the conversation is within a Reddit thread, which appears below the original post and above the first comment. The launch of the new ad formats within this placement aims to give advertisers the opportunity to engage with high-value users in a highly focused environment.
Why we care Marketers now have more options for promoting products using conversational placement, giving them more control over how they reach their target. These ads also provide a valuable opportunity to connect with new audiences, especially since many users of Reddit’s conversation threads come directly from organic searches.
Carousel Ads: This ad format has been revamped for conversational placement, improving experiences for both users and the advertiser. With the new design, brands can display up to six images or GIFs, each with its own clickable link that leads to the respective landing pages.
Product ads: After introducing product ads earlier this year, the format is expanding into the conversational location. This expansion allows advertisers to connect with high-value consumers who are actively engaged in research, providing a strategic opportunity to influence their purchasing decisions.
accessibility Carousel ads and product ads are now available to all advertisers worldwide.
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deep dive. Read the Reddit one announcement in full for more information.
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