Google Merchant Center Next will support additional rules and feeds early next year. The predecessor version, Google Merchant Center, is still used by some advertisers and already supports these new features.
Google Merchant Center Next (GMC Next), a simplified version of Merchant Center, was introduced in May.
Advertisers who have not transitioned to GMC Next and want access to rules and channels should not upgrade to GMC Next.
Those who have already migrated to GMC Next and need access to these tools can switch back to classic mode. Google will not invite merchants using rules and feeds to migrate to GMC Next until the features are available on that platform.
Why we care For those who migrated from GMC to GMC Next and were unpleasantly surprised to find unsupported rules and fonts, there is now a path to restore these features. Reverting isn’t ideal, but it provides a way to restore functionality that’s integral to optimizing Google Shopping ad performance.
Returning to classic mode. To return from GMC Next to classic mode and access additional rules and channels, follow these steps:
Sign in to Merchant Center. At the top of the screen, click the Help and Feedback icon. click “Use Classic Merchant Center”. A disclaimer will appear. If you still want to continue, click Use Classic Merchant Center. A box will appear allowing you to provide feedback on why you’d like to change. When you’re done, click Submit. It will appear another disclaimer.Check the box and click Switch Now.The classic Merchant Center experience will now be available for you to use.
warning If you switch from Merchant Center Next to Merchant Center classic, previously added company details and store product details may be lost. Consider this potential impact before making the change.
No return to GMC Next. If you switch back to Classic Merchant Center, you won’t have the option to switch back to Merchant Center Next until the Classic experience is retired next year.
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deep dive. Read Google Ads Liaison Officer Ginny Marvin announcement to X in full for more information.
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