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Today’s shoppers have thousands of options to choose from and hundreds of companies competing for their attention. Posting an ad and expecting consumers to go straight to buying is not a viable option. It is totally outdated. A much more effective strategy is to redirect and nurture. The goal is to stay in front of your target audience until they are ready to make a purchase. When used strategically, retargeting and nurturing increase brand search…

Marketing in 2024 will continue the trend of using social media and online search to reach consumers. —Getty Images/Tom Werner In recent years, small businesses have significantly adapted their marketing strategies to keep pace with emerging technology. According to a recent Taradel Marketing Report94% of small businesses plan to increase their marketing spend by 2024. But what trends will small businesses spend those funds on? Here are seven ways the marketing industry is changing in…

HigherVisibility has been named Best Digital Agency November 2023 by DesignRush. MEMPHIS, Tenn., November 28, 2023 /PRNewswire-PRWeb/ — In an industry where digital dexterity is paramount, HigherVisibility has distinguished itself from the competition, being named as the Top Digital Agency for November 2023 by DesignRush, a respected authority that ranks agencies on digital marketing excellence. This accolade from DesignRush is a testament to HigherVisibility’s consistent offering of innovative, effective and comprehensive digital marketing strategies. “Recognition…

The holiday season brings an increase in searches around gifts, events, recipes and more. Marketers can capture this spike in traffic with targeted SEO strategies. Here are nine ways to optimize your website for the holidays and make the most of this high-traffic period. 1. Capitalize on seasonal themes Using tools like Google Trends and Semrush, search for trending keywords related to the holidays. You can use this data to write new content to capture…

Google’s algorithm has over 200 factors Google considers more than 200 signals or clues when determining your search engine ranking 10. The penguin, which was created in 2012, is one such sign. It helps reduce the presence of sites that use black hat SEO techniques. Other factors include domain age, keyword usage, content length, duplicate content, grammar, and mobile usability. More than 90% of searches worldwide are done on Google While Google isn’t the only…

Cyberattackers are doubling down on their attacks on law firms and corporate legal departments, moving beyond their historic activity of hacking and leaking secrets to target the industry with financial attacks such as ransomware and mail compromise electronic business (BEC). On November 24, managed services provider CTS, which provides IT services to law firms, acknowledged that the firm had suffered a breach, but did not give details about the origin of the attack. The incident…

confluent (CFLT) i hubspot (GOALS -0.52%) Both are cloud-based software companies that have been updating their platforms with artificial intelligence (AI) features. Confluent’s platform processes “data in motion” as it flows between an organization’s various applications and services, and it recently released new tools to analyze AI application data flows. Hubspot has been incorporating new AI tools across its ecosystem of cloud-based customer relationship management (CRM), marketing, analytics and data visualization services. However, neither stock…

Description The Marketing Coordinator is responsible for developing and implementing marketing and advertising campaigns, tracking sales data, maintaining inventory of marketing content and materials, and planning meetings and trade shows. Additionally, this individual will work closely with division managers to achieve sales and profit goals by coordinating targeted email campaigns, creating and publishing content on social media and the company website, and other customer outbound marketing efforts. MAIN RESPONSIBILITIES AND DUTIES: Develops and implements sales…

Like it or not, the internet has entered the age of AI-generated content. With the advent of powerful AI text generators like OpenAI’s ChatGPT, the process of optimizing content that can be found on Google, known as search engine optimization (SEO), has been turned upside down. This is largely due to the ability of these tools to produce content at a much faster rate than human writers, and at a fraction of the cost. Given…

In today’s digital world, having an online presence is no longer optional for businesses, but a must. To drive traffic to your website and consistently rank in search engines, you need to implement effective search engine optimization (SEO) strategies. Search Engine Optimization (SEO) is the cornerstone of business success. The main role of SEO is to improve the visibility of a website or web page in the unpaid results of a search engine, which is…