Marketing in 2024 will continue the trend of using social media and online search to reach consumers. —Getty Images/Tom Werner
In recent years, small businesses have significantly adapted their marketing strategies to keep pace with emerging technology. According to a recent Taradel Marketing Report94% of small businesses plan to increase their marketing spend by 2024.
But what trends will small businesses spend those funds on? Here are seven ways the marketing industry is changing in the new year and focusing on small businesses.
[Read more: Digital Marketing Trends for Businesses to Try]
AI-based generative marketing
Small business owners should adapt their content creation, publishing methods and platforms due to Search Generative Experience (SGE), which is marking a shift in the search engine optimization (SEO) dynamic ).
“Google’s new SGE changes the SEO landscape, and for small business owners, this change means they’ll need to change how their marketing content is created, how it’s published, and where it’s published,” said Stefan Campbell, owner of The small business blog. “SGE will be based primarily on AI, so small businesses may find that because SGE will collect simple keywords and content and collect when a user searches, they have a better chance of getting to the top of Google when they show up simpler way.information Anything more complicated may not be located, grabbed and presented in the fragments.
“Minimalist” marketing campaigns.
Embracing simplicity when creating ads will help small businesses stand out at a time when most companies are creating extravagant ads, according to Alex Mastin, CEO and founder of Home land. In a “minimalist” approach to marketing, consistent design and consistency in small details become crucial to audience engagement.
“You can still get your message across with a simple marketing approach, something that gets your company’s message across without being too overwhelming or overstimulating,” Mastin told CO—. “When you’re designing new content, I recommend choosing a color scheme and sticking to it. The same with a font, because when you use a minimalist style, cohesion, connection, and small details will make all the difference to your audience.
Personalized and interactive content
Another key trend in the coming year will be personalized and interactive content, which will create stronger connections between consumers and the brand.
“In 2024, the most impactful marketing trend for small businesses is personalized and interactive content. Engaging consumers through tailored experiences fosters a sense of connection,” said Sameera Sullivan, CEO of Sameera Sullivan Matchmakers. “As the small business landscape evolves, the integration of virtual and augmented reality will revolutionize customer engagement, creating immersive brand interactions.”
You can still get your message across with a simple marketing approach, something that gets your company’s message across without being too overwhelming or overstimulating.
Alex Mastin, CEO and Founder of Home Grounds
Integrated online and offline marketing efforts
Small businesses will benefit from an omnichannel approach in 2024 by integrating online and offline marketing efforts for a seamless customer experience.
“If you’re running a Facebook ad campaign, make sure it’s aligned with your in-store promotions or email marketing,” said Sergey Solonenko, founder and CMO of Algocentric Digital Advice, explained “Use tools like Google Analytics and Facebook Insights to track customer interactions across channels and tailor your marketing messages accordingly. This approach is crucial, especially with the evolving email marketing landscape “.
social listening
Because of the amount of time consumers spend on social media, social listening and selling are becoming increasingly popular in the marketing arena.
“Social media is highly emotional, so there’s more context around the source of ideas, complaints, buying behavior and macro/micro trends,” said Paige Arnof-Fenn, founder and CEO of Mavens & Moguls. “Using social listening, you can isolate the data you care about and watch for near-term indicators on consumer research to help identify actionable opportunities early.”
[Read more: Social Media Marketing Tools for Business]
Animation marketing
While visuals like images and video have been trending for years, Ray Pierce, CEO and founder of Zippycashforcarsbelieves that animated elements will become more popular in 2024.
“By animation, I mean that whenever you visit the website, the animations will interact with you through guides and tips, creating brand awareness, helping you register, etc.,” he explained. “This way, the customer is engaged and the company will get better customer retention and engagement. This can be done through tools and software, and there are many companies that offer this service.”
Native advertising
Native advertising is a strategic marketing approach that seamlessly integrates persuasive ads into platform content. Small businesses can prioritize this strategic marketing approach to ensure a smooth user experience, which can ultimately increase engagement and foster connections with audiences.
“[Native advertising] ensures a non-disruptive user experience while harnessing the power of contextual relevance,” said Gideon Rubin, CEO and co-founder of Your IAQ. “It just improves engagement, establishes a more authentic connection with the audience, and increases the likelihood of conversion.”
CO— aims to inspire you from leading experts. However, before making any business decisions, you should consult a professional who can advise you based on your individual situation.
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Posted on November 28, 2023
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