Google’s algorithm has over 200 factors
Google considers more than 200 signals or clues when determining your search engine ranking 10. The penguin, which was created in 2012, is one such sign. It helps reduce the presence of sites that use black hat SEO techniques. Other factors include domain age, keyword usage, content length, duplicate content, grammar, and mobile usability.
More than 90% of searches worldwide are done on Google
While Google isn’t the only search engine out there, it’s where you should be focusing your SEO efforts as it has 90.68% of the search engine market share. 17. Once you’re satisfied with your ranking on Google, you can expand your efforts to other search engines, such as Bing, Yahoo, Naver, and DuckDuckGo.
Google also owns nearly 94% of the mobile search market share
When it comes to mobile search market share, Google also takes the cake. Of all mobile searches that occur, 93.77% are on Google 17. This reinforces the importance of ensuring your website is mobile SEO friendly. It should look great and be easy to navigate on iOS and Android.
The second and third most used search engines worldwide are Yahoo and Bing with 3.23% and 3.17% market shares, respectively.
Google is the most popular search engine and Yahoo and Bing are close behind 17. Since Google is blocked in some countries like China, it may make sense to focus on Yahoo and Bing as well. Keep in mind that these search engines have different algorithms than Google, so your strategy may need to change.
In the past five years, Google has made approximately 36 major algorithm updates
Google updates its algorithm frequently to improve search quality and keep digital marketers on their toes. In fact, the search engine completed 36 algorithms between September 2018 and September 2023 18. Thirteen of these updates were considered core updates. As a business owner using SEO, it’s your job to familiarize yourself with these updates as they come out.
The average Internet user performs three to four searches a day on search engines
Searching Google is an everyday activity, like showering and brushing your teeth. On average, a Google user performs three to four searches a day 12. This is how they get answers to their questions and find solutions to their problems.
Most of Google’s traffic comes from the United States, India, and Brazil
People all over the world depend on Google Search. The research shows that 27.03% of its traffic comes from the United States, followed by India (4.46%) and Brazil (4.41%). 2. If you’re selling to customers overseas, make sure most of your content targets the US market.
Google performs more than 8.5 billion searches per day worldwide
Believe it or not, Google executes about 99,000 search queries per second. This adds up to 8.5 billion searches per day in all parts of the world 8. If your website isn’t optimized for organic Google search, you’re missing out and need to design an SEO strategy as soon as possible.
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