Description
The Marketing Coordinator is responsible for developing and implementing marketing and advertising campaigns, tracking sales data, maintaining inventory of marketing content and materials, and planning meetings and trade shows. Additionally, this individual will work closely with division managers to achieve sales and profit goals by coordinating targeted email campaigns, creating and publishing content on social media and the company website, and other customer outbound marketing efforts.
MAIN RESPONSIBILITIES AND DUTIES:
Develops and implements sales and marketing strategies with management that achieve divisional sales and profit goals.
Manages aspects of key sales support systems such as outbound campaign software and customer relationship management (CRM) software used to generate, distribute and report on leads and lead tracking.
Coordinates the production of a wide range of marketing materials, content and literature (eg: case studies, e-books, testimonials, fact sheets) for multi-faceted outbound marketing campaigns.
Create content to be published on social networks (LinkedIn, etc.) and on the company website; ensures content is up-to-date and implements effective search engine optimization (SEO) strategies to improve company visibility.
Analyze new prospects based on key performance indicators (KPIs) maintained in the CRM system.
Work with the sales team to assist in maintaining the CRM database, update activities, company information, contacts, phone numbers and email addresses.
Conduct market research and analyze customer and market reports.
Other duties and projects as needed or assigned.
SKILLS AND SKILLS REQUIRED:
Highly effective ability to communicate at all levels of large organizations, both written and verbal.
Good knowledge of market research techniques and databases.
Good knowledge of Search Engine Optimization (SEO), Search Engine Marketing (SEM) and other advertising avenues.
Proactive and self-motivated, with a high level of follow-through, persistence and ability to overcome obstacles.
Strong planning and organizational skills, with the ability to balance multiple tasks and shift priorities while meeting deadlines.
Ability to work independently with little supervision.
Ability to travel as needed.
Previous experience in fairs and events is a plus.
Experience working with CRM software (preferably SalesForce), WordPress, MS Office Suite and SEO tools.
MINIMUM LEVEL OF PREPARATION AND TRAINING REQUIRED FOR THE JOB:
Bachelor’s degree in business, marketing, advertising or communications, or equivalent experience preferred.
2-4 years of brand marketing experience, preferably with B2B marketing experience.
APPLICATION PROCESS:
You can apply directly through the Cass website at Please apply directly to this position using the ‘Apply’ button. You will be asked to create an account and provide your resume, contact information, and other relevant employment information. This process usually takes 20 minutes or less. If we find that you meet the minimum requirements for the position, a member of our recruitment team will be in touch to start the interview process.
ABOUT OUR COMPANY:
Founded in 1906, Cass Commercial Bank provides sophisticated financial exchange services to its parent company as well as to its customers and is consistently ranked among the top performing banks in the United States. Cass Commercial Bank, the wholly-owned banking subsidiary of Cass, has provided banking products to faith-based and other nonprofit organizations since 1994. It has more than 250 faith-based and nonprofit clients in the United States and has funded more. over $1 billion in church expansion projects.
Equal Opportunity Entrepreneur/Protected Veterans/Persons with Disabilities
The contractor will not fire or otherwise discriminate against employees or applicants for having inquired about, discussed or disclosed their own salary or the salary of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as part of their essential job duties may not disclose the pay of other employees or applicants to persons who would not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or accusation, (b) in the conduct of an investigation, proceeding, hearing or action, including an investigation by the employer , or (c) pursuant to the contractor’s legal obligation to provide information. 41 CFR 60-1.35(c)
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