No design knowledge required
Neither Squarespace nor WordPress allow unlimited design freedom, which is often ideal for beginners. Both platforms offer structured templates and a limited number of themes, along with basic editing tools.
Higher price plans on each platform open up more premium design options.
SEO tools
By using optimized keywords, search engine optimization (SEO) has the potential to push your website to the top of Google searches, allowing a larger audience to discover your content.
For the casual blogger who is simply looking to document and share with a small group of viewers, higher rankings may not matter.
On the other hand, if you’re hoping to monetize a blog and use it to generate income, having fully optimized SEO is essential to achieving higher search engine rankings and reaching more people.
Squarespace users can set custom meta titles, descriptions, and URLs. Google Analytics is available with all plans and the platform allows for easy social media integration. Users cannot install any third-party SEO applications such as Yoast and must rely on the built-in options provided.
WordPress users don’t have as many configuration options, but the platform offers automatically generated XML sitemaps, which are designed to provide better visibility with search engines. Only those who pay for the business tier can install third-party plugins and use Google Analytics, which can make it difficult to maximize your SEO options.
E-commerce options
The Squarespace Business, Basic Commerce, and Advanced Commerce plans offer users fully integrated eCommerce solutions, with the ability to sell unlimited products. WordPress offers an eCommerce tier for online stores, including premium design options, carrier integrations, and payment acceptance from over 60 countries.
Storage and backup
Squarespace offers unlimited storage capacity, ideal for anyone looking to have a large online business presence or e-commerce site. WordPress has a 1GB limit for free plans, which is enough if you only need to host a simple website or blog. Storage capacities increase from 6GB to 50GB with paid plans.
Squarespace users must take the extra step of manually backing up their content.
WordPress offers automatic updates and backups, so users take this task off their plate.
bottom line
Both Squarespace and WordPress allow users to create a website for beginners and provide a simple blogging interface, with no coding knowledge required. Which platform is the best choice depends on your current needs, along with what you hope to achieve.
If you blog frequently, hoping to reach a large audience, and ultimately looking to create a stream that generates income, Squarespace will be the best choice to help you achieve your goals.
If you want to create a simple, free website and starter blog for a smaller group of viewers, WordPress is a great choice.
Featured Partners
Initial price
$2.95 USD ($4.05 CAD) per month
Storage and bandwidth
Unmetered bandwidth and SSD storage starts at 10GB
Extras and inclusions
Free domain name and SSL for one year, free CDN
Initial price
$16 USD ($21.88 CAD) per month
Outstanding features
Free domain and SSL certificate, no transaction fees, award-winning templates
Initial price
$16 USD ($21.88 CAD) per month
Entry-level e-commerce
No
Canadian-specific editing and research (including pricing) by Anna Rey.
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