All posts in SEO News

Gartner’s predictions that AI Chatbots are the future and will account for a 25% drop in search market share got a lot of attention. What failed to attract attention is the fact that the claim ignores seven facts that cast doubt on the accuracy of the prediction and show that it simply does not hold up to scrutiny. 1. AI search engines don’t actually exist The problem with AI technology is that it is currently…

Microsoft is reportedly using pop-up ads in Google Chrome to prompt users to change their default search engine to Bing. A growing number of Windows users have noticed ads from Bing AI and Microsoft’s Bing search engine while browsing Chrome. If users choose to accept these requests, Microsoft automatically sets Bing as the new default search engine for Chrome instead of Google. Malware concerns. Users expressed concern that the pop-up ads resembled malware, but Microsoft…

Meta announced that CrowdTangle will be discontinued on August 14, 2024, as the company shifts its focus to developing new research tools. Until then, users can still access CrowdTangle and its Chrome extension, with real-time data updating. However, during this period, new users will not be able to be added to accounts, as the platform will be in maintenance mode. Why we care Marketers and publishers who rely on CrowdTangle for trending, backtracking and analytics…

Google is rolling out a change to the Outlook filter, renaming it from Outlook to Forums. A Google spokesperson told Search Engine Land that the word “forums” is a more intuitive name when searching for such content. Google also told us that searchers can use this filter to drill down into the results of hundreds of forums around the web. More about perspectives. Google launched the Outlook Filter on mobile search last June, where you…

Microsoft Advertising is testing a new user interface for select users. The platform has yet to confirm a timeline for when the new user interface will roll out to more users, but a spokesperson told Search Engine Land to expect more updates in the coming weeks. Renewal of navigation. Microsoft Advertising’s new navigation design is set up like the latest Google Ads interface, with two vertical menus on the left side of the screen. When…

In an attempt to demystify the intricacies of search engine optimization (SEO), Google has launched a new educational video series titled “How Search Works.” The series, which is available on Google’s Search Central YouTube channel, is designed to provide an inside look at the complex workings of Google Search. The series is led by Google engineer Gary Illyes, who brings his expertise to explain the technical aspects of Google’s search functionality in an understandable way….

As I write this, we’re in the first week of the March 2024 core and spam updates, and the fallout has been wild. Sites with spam policy violations were hit with manual actions. Many SEOs are in a state of fear. This is just the beginning. SpamBrain is just getting started and it’s coming through your links. There are only so many ways to build links Links have been called the currency of the web…

As Google continues to roll out massive updates, you may be looking to diagnose drops in organic traffic. A great tool to start with here (especially if you’re in the NeverGA4 crowd or your GA4 reports just don’t add up) is Google Search Console. Google has published a surprisingly useful guide of their own on this topic with some good high-level approaches to this diagnosis. The guide dives into some of the more obvious Search…

The opinions expressed by the collaborators of Emprenderos are their own. Have you ever wondered why some businesses consistently rank high in search engine results? It is often the intelligent use of SEO, now supercharged with AI, especially in keyword optimization. Like a SEO technical expert With over two decades of experience in website development and digital marketing, I’ve seen firsthand how AI is revolutionizing the SEO landscape, making it more efficient and targeted. Artificial…

Google Product Studio launched seasonally themed templates, offering advertisers a convenient solution to instantly generate engaging promotional images for various holidays. With the release of the first St. Patrick’s Day templates available now, advertisers can effortlessly update their product images for the upcoming March 17 holiday. Why we care The new templates offer advertisers a simple, cost-effective and immediate solution to ensure their campaigns remain relevant and engaging to their audience all year round. However,…