Microsoft Advertising is testing a new user interface for select users.
The platform has yet to confirm a timeline for when the new user interface will roll out to more users, but a spokesperson told Search Engine Land to expect more updates in the coming weeks.
Renewal of navigation. Microsoft Advertising’s new navigation design is set up like the latest Google Ads interface, with two vertical menus on the left side of the screen. When you hover over the main menu, a second menu appears nearby. This makes it faster and easier to find what you’re looking for. It is designed to be easy to use and efficient, similar to how popular websites work.
Driver update. In the top horizontal menu of Microsoft’s new interface, there’s an icon dedicated to its AI chat assistant, Copilot. Clicking this icon opens a chat window on the right side of the screen. Additionally, Copilot is integrated into the search bar functionality. Interacting with Copilot via the search bar also triggers the opening of the chat window on the right.
Why we care The new Microsoft Advertising user interface resembles the Google Ads interface, and that’s a positive change. By making its platform more similar to Google’s, Microsoft aims to reduce friction for users and improve usability, making it easier for marketers to switch between the two.
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What Microsoft says. A Microsoft spokesperson told Search Engine Land:
“We’ve started testing a new user interface for some users. We look forward to sharing more exciting updates to our Microsoft advertising platform in the coming weeks – stay tuned!
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