Meta announced that CrowdTangle will be discontinued on August 14, 2024, as the company shifts its focus to developing new research tools.
Until then, users can still access CrowdTangle and its Chrome extension, with real-time data updating. However, during this period, new users will not be able to be added to accounts, as the platform will be in maintenance mode.
Why we care Marketers and publishers who rely on CrowdTangle for trending, backtracking and analytics will need to look for alternative tools as the platform is being phased out.
what is changing? As of August 14, 2024, access to CrowdTangle’s UI, API, Chrome extension, and historical data feature will be discontinued.
API rate limits. CrowdTangle API rate limits will remain the same until the tool is deprecated.
alternatives Advertisers can still use Insights within Meta Business Suite (MBS) after CrowdTangle’s retirement. Additionally, they have the option to partner with third-party vendors that offer social listening capabilities built into Meta’s APIs.
why now In 2021, CrowdTangle faced accusations of providing misleading data about the role of Meta apps in spreading divisive political content. A bot account on X, originally created by The New York Times reporter Kevin Roose, regularly highlighted the most popular Facebook posts based on data from Meta’s CrowdTangle platform. These posts often focused on right-wing spokespeople and pages, leading people to think that Facebook’s algorithms pushed this content.
In response, Facebook disbanded the CrowdTangle team in July 2021 after a disagreement over the content displayed by the app. Despite expectations of the end of the project, CrowdTangle continued to provide data insights to users. Since then, rumors have been circulating about Meta planning to put the sun on the platform, and now, those rumors are confirmed.
What Meta says. Meta said in a statement:
“Our data sharing products are evolving along with technology and regulatory changes. The phasing out of CrowdTangle will allow us to focus resources on our new research tools, Meta Content Library and Content Library API, which provide useful data and of high quality to researchers”. “Meta Content Library was designed to help us meet new regulatory requirements for data sharing and transparency while meeting Meta’s rigorous privacy and security standards.”
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deep dive. Read Meta’s announcement in full for more information.
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