Google Product Studio launched seasonally themed templates, offering advertisers a convenient solution to instantly generate engaging promotional images for various holidays.
With the release of the first St. Patrick’s Day templates available now, advertisers can effortlessly update their product images for the upcoming March 17 holiday.
Why we care The new templates offer advertisers a simple, cost-effective and immediate solution to ensure their campaigns remain relevant and engaging to their audience all year round. However, relying too heavily on AI-generated images runs the risk of your campaign blending in with competitors who may be using the same assets. This could damage your brand identity.
Starting. To create St. Patrick’s Day themed product images using Google Product Studio, follow these steps:
Go to the “Products” page in the “Your Business” section in Merchant Center Next. Click the “Product Studio” tab at the top. Click “Start” and you will be taken to the “Generate Scene” tab. Select the product image you want to use. Click “Generate Scene”. The image may take a few moments to load. If you’re happy with the image, click “Add to Merchant Center.” If you want to generate a new background, you can add a new description and click “Regenerate Scene”. Click “Save”.
Quick inspiration. To generate the St. Patrick’s Day themed background in the image below, use the following message:
“Like the centerpiece of a white table, surrounded by emblematic St. Patrick’s Day symbols like shamrocks, green top hats and gold coins. Use dynamic composition and bright, cheery lighting, top view.”
More holiday templates to come. Google confirmed that it plans to roll out additional seasonally themed templates gradually throughout the year, including spring, Easter and Mother’s Day.
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deep dive Read Google’s announcement in full for more information.
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