In an attempt to demystify the intricacies of search engine optimization (SEO), Google has launched a new educational video series titled “How Search Works.”
The series, which is available on Google’s Search Central YouTube channel, is designed to provide an inside look at the complex workings of Google Search.
The series is led by Google engineer Gary Illyes, who brings his expertise to explain the technical aspects of Google’s search functionality in an understandable way. The main goal of the series is to help website owners, marketers, and anyone interested in SEO increase the visibility of their sites.
The mechanics of Google search
The “How Search Works” series is a five-part exploration of the technical aspects of Google’s search functionality. The series is designed to unpack the three basic stages of Google Search: crawling, indexing, and publishing.
Crawling refers to the process by which Google discovers URLs and crawls the web. Indexing, on the other hand, is how Google understands the content and context of a page in relation to the Internet, storing it in a searchable format. Publishing is the method Google uses to publish and rank search results.
The series aims to delve deeper into these stages, providing insight into the components of search results and how to optimize web pages to improve visibility. Future episodes of the series will look at these components in more detail, providing viewers with a comprehensive understanding of how Google Search works.
Key consequences and potential impact
One of the key takeaways from the first episode of the series is the emphasis on the fact that Google does not accept payments for more frequent crawls or higher rankings. This is a critical point in understanding Google Search, as it underscores the importance of quality content and proper SEO practices on financial transactions to achieve a favorable position in search results.
Another important point emphasized by Illyes is the critical importance of the quality of a website’s content in achieving a favorable position in search results. Google’s definition of quality content will be explained in future episodes, providing website owners and marketers with valuable information about what Google considers when ranking websites.
However, it’s still unclear how Google’s new “How Search Works” video series will differ from its existing videos such as “Search for Beginners.” From the intro, there’s potential for a lot of repetitive content between the two series. However, as advocates of publishing unique content, the new videos are expected to provide additional insights and information beyond what has already been covered in previous Google educational materials.
The How Search Works series provides marketers with valuable insight into the technical inner workings of Google Search. By learning about critical SEO concepts such as crawling, indexing, and publishing, marketers can better optimize websites for improved visibility and ranking in Google. The series aims to give marketers a clearer picture of how to ethically optimize sites for Google Search.
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