Latest Posts (177/529)

[author: Noreen Fishman] Potential clients are on Google searching for your law firm. Some of them will search by the name of your firm, for example, if a friend told them about your law firm. But more of those people will use unbranded search terms like “Cleveland personal injury attorney.” To show Google valuable search terms related to your law firm’s practice areas, you must continuously optimize your website. search engine optimization (SEO). To help…

Securing a home is an important milestone and finding the right mortgage is a crucial step in that journey. In the realm of mortgage marketing, maintaining a professional tone is key to building trust with potential homeowners. Imagine stepping into the shoes of an expert guide, offering valuable insights from a third-person perspective. This not only provides a sense of trustworthiness but also establishes a connection with the audience, making the complex world of mortgages…

As companies increasingly rely on data to make decisions, it has quickly become a core competency. getty As the new year approaches, you should start cultivating and growing your skill stack to stay ahead of the competition and be ready to take your career to the next level. While others may be taking it easy in the last few weeks of the year, you can stand out now with a head start on your goals….

It doesn’t matter if you talk about it real estate wholesale or a more traditional real estate transaction; one of the most critical elements of this industry is and will always be marketing. But it would be a mistake to assume that you are only marketing the property you are focusing on now. There are actually two things you are selling: your properties and yourself. In an age where the real estate industry is becoming…

Google has postponed the launch of Gemini, which was originally planned for next week. According to The Information’s sources, the delay is due to the AI’s inconsistent performance with non-English queries. Why was Google Gemini delayed? Google CEO Sundar Pichai canceled several events in California, New York and Washington where Gemini was to be unveiled. These events were crucial to Google’s strategy, marking what might have been its biggest product introduction of the year. The…

Google is expanding its video requirements where the video must be the main content of the page to be shown as a video result in Google Search to have this requirement also with Google’s “video mode” in search . Google said“extending this change to search results in video mode to better connect users with the video content they’re looking for.” The change may take about a week to fully roll out, but once it’s done…

Alongside traditional approaches such as software vulnerabilities and application misconfigurations, hackers are constantly looking for new ways to break into corporate devices and networks. Two of the biggest growing threats are search engine optimization (SEO) poisoning and malicious advertising. SEO poisoning is where hackers lure victims to legitimate websites by flooding them with content about topics of interest to potential victims. For example, Gootloader, an initial access-as-a-service operation, targets legal professionals because they handle sensitive…

Google has released impression share data for Local Service Ads (LSA). Impression share is the percentage of times your ad is shown compared to the total number of times it could appear. This data was made available to LSAs in November, confirmed Google Ads Liaison Officer Ginny Marvin X. Why we care Impression share is a key metric for evaluating the visibility and effectiveness of an advertising campaign, allowing marketers to better understand performance and…

Tesla’s long-awaited Cybertrucks are finally here, but the brand isn’t shying away from its rocky start. At Thursday’s vehicle delivery event, the brand debuted a broken glass decal that referenced the awkward moment of the Cybertruck reveal event in 2019, when Tesla designer Franz von Holzhausen tried to demonstrate the strength of his unbreakable windows by throwing a metal ball at the car. The experiment failed and broke two windows. The sticker, which retails for…

Google has officially discontinued the Google Search Console Mobile Usability Report, the Mobile Test Tool, and the Mobile Test API. Google told us in April 2023 that this would happen on December 1st, and Google announced today, December 4th, that it has. “Today we’re deactivating the Search Console Mobile Usability Report, the Mobile Test Tool, and the Mobile Test API. We believe these tools helped website owners make the web a better place – thank…