It doesn’t matter if you talk about it real estate wholesale or a more traditional real estate transaction; one of the most critical elements of this industry is and will always be marketing.
But it would be a mistake to assume that you are only marketing the property you are focusing on now. There are actually two things you are selling: your properties and yourself.
In an age where the real estate industry is becoming more competitive and more and more professionals are appearing, “what you do” and “how you do it” are equally important.
Getting results with real estate marketing is often less the product of one big move and more of a series of smaller, strategic ones. So, to really get ahead of the pack, there are several key things you’ll want to keep in mind.
1. Creating stunning property images
They say you can only make one first impression, so you better make a good one. In real estate, most people will first discover a property the same way: through an online real estate listing. So this list needs to be as strong as possible and you need to have the images to match.
After staging the property, invest in professional photography to bring the space to life. If you can afford it, use technologies like augmented reality or virtual reality to provide 360-degree views of the rooms. Your goal is to help make it possible for people to imagine themselves in the property in question.
2. Take advantage of social media platforms
While most people will find a listing for the first time on a site like Redfin or Zillow, remember that you are also marketing yourself. Now would be an excellent time if you haven’t started using social networking sites like Facebook, Instagram and Twitter/X yet.
However, don’t just post available properties. Post articles you think people will find interesting, answer questions and more. Offer something of value on social media without necessarily expecting anything in return.
3. Cultivate customer referrals
If you have a successful customer experience, feel free to ask for referrals. Yes, you know you just sold someone a house and they probably aren’t coming back for it anytime soon. But they may have friends and family who are, and if you want your name in the conversation, sometimes you have to go out of your way to make that happen.
4. Optimizing your website for SEO
When it comes to your own real estate business, most people will first discover you online through a search engine like Google. This means that search engine optimization (or SEO for short) is paramount.
Make sure that every page on your site is keyword optimized, not just for general real estate keywords, but also for those that relate to the specific areas in which you operate. The higher you rank in Google, the more traffic your site will get.
5. Network, Network, Network
While building a network of potential clients is always recommended as part of your real estate marketing strategy, you also need to appreciate the power of cultivating relationships with other professionals.
Attend industry events and try to meet other like-minded people in your area. Make friends with people and offer help whenever you can. If someone ever has a transaction that they can’t handle, you might get a referral, so you can build sources that you can pull from in the future.
6. The power of content marketing
Part of real estate marketing is establishing yourself as an authority. Content marketing is an outstanding way to do this.
Is there a real estate trend in your area that people have a lot of questions about? Write a useful blog post that enlightens or offers a unique perspective. Reach out to other blogs in the industry and offer to write guest posts or record videos for your YouTube channel.
If someone is going to make a real estate transaction with you, they are placing a certain amount of trust in your abilities. The more authority you can build, the more trust will come naturally. Plus, the content you’re creating will not only be published on your website, but it’s also a great way to post more on social media.
7. Email marketing campaigns work
Finally, don’t neglect email marketing in the fast-paced digital world we live in. Collect as many email addresses as possible throughout your work and send as much useful content as possible.
Just released a great new listing that’s sure to go fast? Give your email list a heads up so they feel appreciated. Just wrote a great blog post published on your site? Send an email so people don’t miss it.
You only email people sometimes; do enough to stay on top. That way, when they need a real estate professional, you’ll increase the likelihood that you’ll be the first person they call.
Be proactive with your marketing efforts
In the end, boosting your real estate efforts with a thoughtful, forward-thinking marketing campaign accomplishes several important goals simultaneously. The most immediate is that it increases your visibility, making it easier to attract potential buyers or tenants. Marketing can also be a way to establish yourself as an authority in an admittedly competitive industry. Above all, you want to make sure people understand that yours is a voice worth paying attention to.
But in a broader sense, marketing is one of the components that allows you to get successful results. You’re not just on your own, but ultimately you’re also on someone else’s journey, and you want to do whatever it takes to make that experience as fulfilling as possible. You do all this and more by adopting strategic approaches like those described above.
As a real estate professional, you also help stay ahead of an ever-evolving market, ensuring you achieve the desired results for your property listings.
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