How to future-proof your digital presence in the age of AI-powered search
Artificial intelligence (AI) is a well-known technology in SEO, as Google has been using it to power its search engine for years. Recently, big companies like Google, Bing, Adobe, Meta and Apple have recognized the change in consumer behavior and started to adopt AI as a central focus. AI and machine learning (ML) now play a vital role in their core product offerings. This article includes tips for protecting your digital presence in the face…
Read More »Meta Expands Reel Ads on Instagram, Tests AI Features
At a press conference this week, Meta unveiled innovative new features for Reels, its short-form video product. Businesses will soon be able to run ads between Reels on Instagram, an option previously exclusive to Facebook. Ads are designed to integrate with the Reels experience so they don’t interrupt the user or feel out of place. In addition, Meta brings its app promotion ads to Reels, which can help businesses get more downloads. With music playing…
Read More »Google sued the publisher of USA Today amid fears of falling advertising revenue
Google has been accused of unfairly monopolizing the digital advertising market, leading to a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive business practices” and violating US antitrust and consumer protection laws. Why we care: This is the latest in a series of lawsuits in which Google has been accused of violating antitrust laws. The outcome of these cases could force the…
Read More »Massive ChatGPT Credential Leak: Over 100,000 Accounts Affected
In a startling revelation, more than 100,000 OpenAI ChatGPT account credentials have appeared on illicit markets on the dark web in the one-year period from June 2022 to May 2023. According to a report by Group-IBthese credentials were discovered within records of stolen information that were later put up for sale on underground cybercrime platforms. Affected users worldwide India bore the brunt of this breach, with 12,632 stolen credentials dating back to the country. This…
Read More »LinkedIn to test video ads on streaming services
Marketers may soon be able to run ads on video streaming services that target LinkedIn users specifically. A new ad product is about to be tested by the Microsoft-owned social media platform, which will aim to reach its 930 million subscribers when they watch movies and TV shows. Why we care: Marketers could potentially increase their ROI and subsequently increase revenue as it is an opportunity to reach their target audience more efficiently. why now…
Read More »OpenAI considers “App Store” for ChatGPT
According to a report by The informationOpenAI, the company behind ChatGPT, is considering creating a marketplace for AI models. This AI “app store” would allow companies to buy and sell customized bots tailored to specific needs. The goal is to make advanced chatbots more useful in all industries. Businesses could use these chatbots for various purposes, such as providing quick answers to industry-specific questions using current data. Potential competition and opportunities The rumored OpenAI marketplace…
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The art of asking disconfirming questions
Have you tried using generative AI in your digital marketing, but found that it behaves more like “spicy autocomplete” than real intelligence? Try using disconfirmation questions. Here’s how. The power to disconfirm questions Disconfirmation questions challenge what you already believe or believe to be true. Rather than asking questions that match your ideas, disconfirmation questions encourage you to question and explore different possibilities. Contrast this with confirmation questions, which seek validation and reinforce existing perspectives….
Read More »Google’s John Mueller warns against custom elements in the head
Recently, there was a discussion on Twitter about the validity of using custom elements in the website section. Custom elements are part of the web component specification, allowing developers to create HTML elements tailored to their needs. Using custom tags, developers can create self-contained, reusable HTML elements that work independently from the rest of the code. On Twitter, one person asks, “Does anyone know if it’s technically valid to have a custom element in the…
Read More »How to combine great content with strategic outreach
Artificial intelligence will certainly have fundamental effects on SEO, but I predict that the importance of establishing authority will not be diminished. Your content will now fight even more competition: AI gives rise to the SERP and AI-produced content from other publishers. Providing signals of authority and value will be more vital than ever. As long as organizations and individuals continue to publish content, backlinks will be an important part of that authority. If you’ve…
Read More »Google’s Personal Information Removal Process: Information from John Mueller
In today’s digital world, where personal information is so easily accessible online, protecting your privacy is crucial. Recently, a Reddit user wanted to remove personal information from Google Search. His experience and subsequent discussion with Google’s John Mueller highlight the complex process and policies surrounding Google’s content removal tools. In addition to looking at Mueller’s advice, this article will cover the following details on getting Google to delete your personal information: Criteria used to evaluate…
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