According to a report by The informationOpenAI, the company behind ChatGPT, is considering creating a marketplace for AI models.
This AI “app store” would allow companies to buy and sell customized bots tailored to specific needs.
The goal is to make advanced chatbots more useful in all industries.
Businesses could use these chatbots for various purposes, such as providing quick answers to industry-specific questions using current data.
Potential competition and opportunities
The rumored OpenAI marketplace could compete with existing partners like Salesforce and Microsoft, which operate their own stores to sell AI chatbots based on OpenAI technology.
However, opening up its own marketplace could allow OpenAI to distribute its tools to many more customers and gain an advantage over rival AI companies Anthropic and Cohere.
The move highlights the tensions that can arise between technology partners as they become competitors.
While OpenAI currently relies on companies like Salesforce and Microsoft to expand its reach, the startup may feel ready to sell its tools directly and keep more profits.
The report reports that CEO Sam Altman told developers about plans for an AI marketplace, but the company says there is no active effort to create one.
Early interest in a ChatGPT app store
Even at the conceptual stage, the market proposed by OpenAI has attracted the interest of two companies: Aquant and Khan Academy.
Aquant, which provides software to guide customers through device repair, modified OpenAI’s ChatGPT chatbot using data from customer service tickets and employee feedback.
Aquant now offers this custom chatbot on the Salesforce AppExchange and ServiceNow Store and would consider an OpenAI marketplace to reach even more customers.
Khan Academy, a non-profit organization focused on education, also developed its own version of ChatGPT called Khanmigo to act as an AI tutor for teachers and students.
Khan Academy fine-tuned the chatbot using material from its test prep and academic offerings and added filters to prevent cheating and ensure appropriate responses in the classroom.
The organization is looking at ways to distribute Khanmigo more widely, potentially through an OpenAI store.
Lessons from past initiatives
Earlier this year, OpenAI released ChatGPT plugins, which allow users to interact with websites such as OpenTable, Shopify or Expedia.
However, these plugins have not become popular, highlighting the need for further product development and market research.
For an AI app store to resonate with corporate customers, OpenAI must provide a pragmatically useful solution for industries like retail, finance, healthcare, and others.
App store offerings must handle critical tasks, integrate with existing enterprise systems, and generate business value to justify purchase over established alternatives.
In conclusion
OpenAI may be tempted by an opportunity to control the distribution and commercialization of its technology.
However, launching a large-scale AI marketplace prematurely could diffuse the company and alienate partners, putting key relationships at risk.
For a company defining its place in the market, improving its core offering may be the smartest move before creating a new distribution channel.
Featured image: Vlyaks/Shutterstock
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