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Our understanding of customer relationships has undergone a remarkable transformation in recent years. Faced with the lasting impact caused by the Covid-19 pandemic and the imminent threat of an economic recession, we are now reevaluating the concept of brand loyalty and exploring new ways to achieve it. To assess the state of the industry, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most important…

Google Analytics 4 administrators now have more flexibility in how web conversions are attributed to marketing channels. Google recently added an “Attribution Settings” option to choose whether conversion credit is assigned to paid Google Ads campaigns only, or paid and organic channels. For focused companies only on the impact of your ad spend, limiting conversion credit to Google Ads paid channels can provide a clearer view of ROI. Those interested in the combined The effect…

Google has improved reporting capabilities and in-store sales offers to help marketers working on top-performing campaigns to increase offline sales. The new features are built to help advertisers better understand omnichannel shoppers, who are 2.9 times more likely to make a purchase from brands, according to Google. Why we care: Marketers can accurately measure their brand’s total sales both online and offline using Store Sales, helping them better optimize offers for in-store revenue, which can…

Microsoft is urging marketers to review and adjust their ad campaigns as it prepares to roll out a major policy update. Advertisers can expect big changes to their Microsoft Advertising accounts in the coming months, as new policies and resources begin rolling out starting July 1. Why we care: Advertisers may need to take action based on how the updates affect their brands. Microsoft says the changes are ready to help marketers reach a larger…

All business owners want to receive positive reviews. But aside from their feel-good potential, reviews serve another important function that’s sometimes easy to overlook: they can actually help boost your business in search engine rankings. the “New Business Guide to Google Reviews” by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search. This comprehensive guide provides step-by-step instructions on how to claim and optimize your…

As PPC professionals, we are trained to look for new ways to optimize our PPC programs. But in this quest, our natural bias is to focus on the important stuff, like revamping account structures or updating landing pages. These projects can make a real difference in performance, but they take time to complete. Fortunately, not every optimization has to be a one-week project. Some optimizations are relatively quick and simple, but can still have an…

Looking for more contacts for your business on Facebook? While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a bit confusing to set up the right optimization for your campaign. This article covers the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead generation ads. Instant Forms vs Website Conversions on Facebook Ads The first…

Google has released a new report in Google Search Console to see how you’re doing with INP, Interaction to Next Paint and Core Web Vital metrics. As a reminder, Interaction to Next Paint (INP) will replace First Input Delay (FID) as the metric for Core Web Vitals in March 2024. Google released this new report today to enable site owners to prepare for the coming change. How is the report? Here is a screenshot of…