GA4 gives marketers a voice in ad conversion credit eligibility
Google is rolling out changes that will give advertisers better insight into conversion performance. For the first time, marketers working with GA4 will be able to choose which of their channels should be eligible for conversion credit for web conversions shared with Google Ads. This applies to Google Paid Channels (formerly Preferred for Ads) and Paid and Organic Channels (formerly Multi-Channel). Why we care This new feature will tell you which channels contribute to a…
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Google updates when 4 attribution models will be retired
Google will begin retiring four rules-based attribution models in Ads and Analytics starting in mid-July: First click linear Decay of time Based on position. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed entirely. Why we care: This update will affect the Google Ads accounts of all marketers still using these attribution models. From now on, any model other than last click will be…
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How to use location-specific authority content for SEO
People do business with brands they know, like and trust. The larger the investment, the more important these factors are. Building relationships and gaining trust are keys to achieving lasting customer relationships. Here’s how to achieve this with great location-specific SEO content. (Although the studies referenced in this article focus primarily on real estate brands, this information will help location-based businesses.) What kind of local content is worth your time and effort? Everyone knows at…
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A guide to launching your best campaigns
When it comes to connected TV, there’s no need to take the road less traveled when there’s already a bridge to success. Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN analyzed the top 25% of advertisers on their platform and put together a guide, so you don’t have to optimize all by yourself. Learn more by registering and attending “Trust the Way (Blazers):…
Read More »Microsoft implements predictive targeting to all advertisers
The Microsoft Audience Network has moved predictive targeting to general availability. After a successful pilot test, all advertisers will now be able to use the feature in their campaigns. Why we care: Predictive targeting can help advertisers easily find new audiences they hadn’t thought to target before. Not only is the identified audience relevant, but the bots that see them are more likely to convert, potentially leading to a higher ROI for marketers. right trial…
Read More »Instagram reel ads are now available to more marketers
Meta is expanding its Ads on Reels pilot to a wider group of marketers on Instagram. The initiative was previously exclusive to Facebook before rolling out to some marketers on Instagram in May. Now, Instagram Ads on Reels is expanding even further so that more advertisers can test the product on the social media platform. How it works: Image ads are shown to Instagram users directly within the Reel content, so there is no interruption…
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Create high-quality content that meets Google’s EEAT standards
Struggling with your content marketing strategy? Do you lack time, resources and a clear purpose? The Content Marketing Quick Start Guide from MoreVisibility is here to help! This guide offers tips and guidance to boost your content planning and creation, helping you overcome common challenges such as a lack of time, strategy or production resources. One of the most critical aspects of content marketing is Google EEAT, which stands for experience, expertise, authority and trustworthiness….
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4 winning SEO strategies in B2C, B2B
Google unveiled its new AI-powered generative search experience (SGE) on May 25. Search Engine Land’s Barry Schwartz was among the first to test the experience and highlight the clickability of its results. Our team at Eyeful Media has been actively testing the AI generative search environment. We believe it will provide value to publishers and create SEO opportunities for B2B and B2C brands. The most significant B2B and B2C SEO opportunity is an AI snapshot…
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Microsoft introduces Predictive Targeting, an AI-powered advertising tool
Microsoft announces the launch of Predictive Targeting, an advertising tool based on artificial intelligence. The technology is based on machine learning to help advertisers reach new and receptive audiences and increase conversion rates. Find hidden audiences Screenshot from: about.ads.microsoft.com, June 2023. Predictive targeting analyzes signals from advertisers’ existing ads and landing pages and audience data from Microsoft to identify potential new audiences. The tool automatically targets ads to audiences most likely to convert without advertisers…
Read More »SEO during website development and after launch: key considerations
Building a website or switching platforms involves many moving parts. A crucial step is setting up your site for search engine success. But after their new website goes live, some brands make a costly mistake: they neglect to develop an ongoing SEO strategy. “We built SEO into our site during development, so we don’t need an ongoing program” is a common misconception. They assume the initial setup was enough and rely on the content or…
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