10 types of data that should be on your bucket list for keyword clustering
Everyone is talking about keyword groups. At its core, it’s pretty simple: group related keywords together. Sounds easy, right? Some free tools walk you through some natural language processing (NLP) basics that help deduplicate and find semantic similarities between keywords. There’s nothing wrong with starting there, but they are inevitably limited. Google, on the other hand, has infinitely more data to feed into its algorithms, including on-page data and links to provide more context than…
Read More »Why is my homepage not indexed? Google explains
Google’s Search Relations team, consisting of experts Martin Splitt, John Mueller, and Gary Illyes, share insights into why a website’s home page may not be indexed in their latest podcast episode, “Search Off The Record”. The discussion revolved around technical and non-technical issues that could prevent a website’s home page from appearing in Google search results. Technical reasons and solutions If a website’s home page is not indexed, it suggests a major technical problem. Illyes…
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How to use ChatGPT plugins for work
Thanks to the continuous growth of ChatGPT’s plugin store, there are always new ways to use ChatGPT and AI at work. But how do you get the most out of each ChatGPT plugin? With over 550 to choose from, it can be hard to get a real sense of each plugin’s benefits from its 100-character description in the plugin store. Fortunately, we can help. Here’s how to use the latest ChatGPT plugins for work-related tasks…
Read More »Microsoft announces platform name changes amid market acceleration
Microsoft recently announced numerous name changes to a handful of its platforms. Microsoft Ads has accelerated its digital footprint through renowned partnerships over the past few years. Platform name changes are the result of what the changes represent. A quick background Over the past four years, Microsoft Ads has transformed its business to focus on creating an ecosphere that supports advertisers, partners, publishers and end consumers. Let’s take a look at a brief timeline of…
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A PPC Marketing Guide for Retail Media
Most people know that Amazon, Walmart, and Instacart have paid search placements on their websites. However, you may not be aware of their participation in programs, display, social media and Google Shopping. This is crucial for PPC marketers to understand because retail media (also known as commerce media) drives customers to retail sites that can transact with multiple brands and items in a single transaction. This is especially true of retailers that carry everyday essentials,…
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How to use ChatGPT to generate product descriptions at scale
We want more quality content for our websites, but it’s hard to produce enough. So how can we scale the content creation process, especially for e-commerce sites with many products? If you were to pay a writer to publish thousands of product snippets from scratch, you’d likely be out of pocket pretty quickly. What if you pay for 1,000 new product descriptions, but only half of those products are live a month later? Clearly, you…
Read More »How to manage crawl depth for better SEO performance
An often overlooked aspect of website management is managing crawl depth, the level to which search engine bots crawl and index a site’s pages. Understanding how to control and optimize crawl depth can significantly affect your website’s performance and search rankings. This article will provide you with valuable guidance and useful SEO tips to optimize your crawl depth effectively. Crawl depth: What is it and why does it matter? Crawl depth refers to the level…
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How to improve campaign creation
Using ChatGPT can transform the way PPC marketers design their Google Ads campaigns by developing improved strategies, saving time and costs, creating personalized ads, and improving efficiency. This article will explore how you can leverage ChatGPT to create better Google Ads campaigns. Target audience statistics Understanding your target audience is paramount to running successful Google Ads campaigns. ChatGPT can provide valuable insights into your target audience, helping you refine your campaign targeting and reach the…
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How to search the web with 40 ChatGPT plugins
The ever-evolving landscape of artificial intelligence has taken another leap forward with the recent expansion of the ChatGPT plugin store. Known for offering a wealth of plugins that extend ChatGPT’s capabilities, the store now boasts an impressive line-up of nearly 550 plugins. What I found particularly interesting: More than 100 plugins promise to help users search the Internet more efficiently and effectively. Screenshot from ChatGPT, June 2023 The emergence of search-focused plugins indicates a possible…
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LinkedIn Unveils AI Image Hunter That Catches Fake Profiles
LinkedIn has developed a new AI image detector that is said to be able to catch 99.6% of fake profile pictures, with a false positive rate of 1%. According to anecdotal evidence, their new detector actually works. Fake LinkedIn profiles There are many reasons why people create fake LinkedIn profiles. For some in the affiliate search marketing community, one of the reasons for fake profiles is the perception that Google will trust a site if…
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