Google search limitations amplified by Reddit shutdowns
In the wake of recent Reddit shutdowns, Google’s top executives have as reported acknowledged user dissatisfaction with the current search experience. In response, Google is taking steps to improve its search engine results. Google recently launched a new “Insights” feature to provide searchers with more comprehensive answers. Insights shows content from forums and videos on platforms like YouTube, TikTok, Reddit, and Quora. Google hopes that adding content from more sources will improve the quality and…
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Steal This 3-Step Content Optimization Plan That Led To A 121.9% Traffic Increase In One Year
The only constant in SEO is change. Take the classic case: Your page takes the top three spots, bringing you 10x more traffic and leads than your competitors in positions six through ten. So post, post, post to build on past success. But two things happen: Any SEO professional worth their salt has seen it happen. The content of the past that used to work so well slowly erodes over time. It no longer matches…
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Why strong Google Ads creative is THE priority for advertisers
Digital advertising automation has become a lifeline. If you’re thinking about the latter without the former, you’re falling behind the competition. While the idea of bots stealing marketing jobs plagues the worriers and laggards, automation frees up time for ad teams to focus more on branding, strategy, data and, in turn, the creativity PPC advertisers need to embrace machine learning and feed it with the right data to improve performance. You vs AI is a…
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Google Ads investigates missing data reports
Google Ads is investigating reports that marketers are unable to access the most recent data from their campaigns. According to the search engine, the issue started affecting advertisers on June 23 at 8:26 AM UTC. In response, Google Ads said in a statement today at 11:13 UTC that it is investigating the matter to try to find a solution, with an update expected shortly. Why we care: Marketers affected by the issue can still sign…
Read More »Do your SEO and PPC teams need improvement or retraining?
If you checked the schedule for SMX Advanced, June 13-14, you probably noticed this trend: “AI” appears in the titles of 11 sessions, including “How Generative AI Will Change SEO as a Profession.” And that’s not including four more session titles on related topics like “Revolutionize Your PPC Game with GPT.” Hey, I get it. Marketers and executives attended their industry’s most important events to: Stay up to date with industry trends. See new products…
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The Google Perspectives search filter offers different points of view with engaging content
Google Insights, a search filter introduced at Google I/O that displays content with insights about your query, is now available on mobile. Our Insights filter is now available on the mobile web and in the Google search app (US/English for now) where it can be helpful to hear from others. It lets you find videos, images, and posts that people have shared on forum sites and social media communities. Learn more:… pic.twitter.com/LNZJ5K4flr — Google SearchLiaison…
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High impact unlocking at minimal cost
At SMX Advanced, advertisers were shown how to improve their YouTube marketing strategies with cost-effective, high-impact and proven methodologies. The secret to creating low-cost, high-reach environments and making campaigns more effective lies in four specific variables, according to digital advertising expert Corey Henke. Unlocking high-impact, low-cost campaigns The four variables that marketers must consider as a top priority are: Ad type / offer type: Henke advised that these fields are the most important variables and…
Read More »YouTube testing tool that helps marketers choose a winning thumbnail
YouTube is testing a new feature to help marketers choose the perfect thumbnail for their videos. The Test and Compare tool, also known as A/B thumbnail testing, will provide performance data, revealing which layouts generate the highest click-through rates (CTRs). Why we care This new feature will help advertisers better understand their audience’s behavior so they can create a winning thumbnail, which could lead to higher CTR and improved engagement. How it works. Sellers will…
Read More »Google will drop the webmap ping endpoint later this year
Google will be deprecating support for sitemap ping and the endpoint at the end of this year. Google said is announcing the “deprecation of sitemaps ‘ping’ endpoint”. This means that HTTP ping requests will result in a 404 error. What is sitemap ping. Google said that the sitemap protocol defines a unauthenticated REST method to submit sitemaps to search engines. It’s a way to “ping” or notify search engines that your sitemap has been updated….
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How to use entities in your schema to improve Google’s understanding of your content
Adding outline markup to your website is a great way to help search engines like Google understand your content more quickly and accurately. One of the lesser known ways to use schema markup is to include “entities”. Adding entities to your schema can help Google better understand the key topics in your content. In this article, I’ll walk you through a step-by-step process for using entities in schema markup. Why use entities in schema markup?…
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