Are you ready for Google Analytics 4? Have your say in our poll
Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Although Google has been telling marketers to make the switch for months”as fast as possible“, most websites around the world ignored the warnings and were still using UA as of June 21. That’s a decision many may regret as of Saturday morning when UA officially goes live on ground. On the other side of the coin, some brands have followed…
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How to use digital PR to drive backlinks and business growth
Confidence and credibility are traits that everyone strives to gain in life. In SEO, backlinks are an essential part of getting these coveted features. But many people overcomplicate how easy it is to generate backlinks. No need to beg site owners with a digital tin cup asking for favors or shelling out thousands of dollars to pay for links. Buying links is considered spam, which lowers your brand’s trust and credibility and potentially exposes you…
Read More »How non-retail advertisers can adopt value-based bidding in Google Ads
As Google continues to push automation, advertisers have become more creative in making updated best practices, including Smart Bidding strategies, work for their businesses and verticals. While value-based bidding has become a staple for e-commerce and retail brands, non-retail sectors have struggled to effectively incorporate it into their holistic PPC strategies. This article explains the challenges non-retail industries face when adopting value-based bidding in Google Ads and how to make it work for your unique…
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Buy backlinks that work for SEO in 2023
Venturing into the realm of link building often brings up the attractive prospect of buying backlinks. However, it is natural to question the wisdom of this decision and whether to accept this approach or proceed with caution. The Power of Backlinks: Why Are They Essential? Let’s start things off with the basics! Backlinks are one of them three most influential ranking factors.However, backlink building is widely recognized as the most difficult challenge in SEO. But…
Read More »Billions at stake as YouTube ads violate terms of service
New findings reported by The Wall Street Journal reveal that approximately 80% of the ads YouTube serves on the web have violated their own terms of service, making them subject to refunds. That could cost Google billions of dollars, adding to the company’s existing problems, including growing dissatisfaction with its search results and two ongoing ones. antitrust lawsuits. Google’s YouTube advertising practices under scrutiny Advertisers pay YouTube to show their ads on the platform before…
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Reform your marketing with GPT
While AI can help draft marketing materials and provide quick responses to customer inquiries, its capabilities go far beyond these basic functions. Join this webinar as experts as they explore how GPT empowers marketers with powerful tools to act on real-time insights and deliver personalized experiences at scale. Sign up and attend “Reform your marketing with GPT”, presented for Sales force Click here for more Search Engine Land webinars. Add Search Engine Land to your…
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60 ChatGPT plugins for content marketing available in the growing plugin store
With a total of 580 ChatGPT plugins, OpenAI aims to bring the total plugin store to 1,000. We just expanded to 500 ChatGPT plugins. Next, 1000! 🚀 What’s your favorite add-on? I am personally enjoying all the graphs/diagrams! 🧵👇🏻 — Logan.GPT (@OfficialLoganK) June 21, 2023 While browsing through ChatGPT’s uncategorized plugin directory which still counts over 370 of the latest “new” additions, I discovered that at least 10% of them could be useful for content…
Read More »Google Analytics 4 now supports Accelerated Mobile Pages (AMP)
Today, Ginny Marvin, the Google Ads link announced that Accelerated Mobile Pages (AMP) support is now available for all Google Analytics 4 (GA4) websites. Marvin said, “Today, we’re rolling out support for AMP in GA4 to all publishers. A simple update to the amp-analytics configuration will allow analytics to start flowing immediately in GA4.” AMP and GA4 integration details Although AMP pages are HTML-like and work in any browser, they do not support the gtag.js…
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GA4 releases AMP support
Google has implemented AMP support in Google Analytics 4 (GA4) for all publishers. If you’re still using AMP, you can now continue to measure your performance in the same way as Universal Analytics (UA) when the forced migration deadline to GA4 arrives on Saturday. Why we care Bringing this integration to GA4 enables parity with Universal Analytics, helping publishers make a seamless transition when UA is retired for good this weekend. What did Google say?…
Read More »Is Google Analytics 4 right for you? What you should consider
Google is officially deactivating Universal Analytics (UA) this Saturday, July 1st. And if you haven’t switched to Google Analytics 4 (GA4) yet, Google will do it for you. GA4 is a powerful analytics platform, but is it the right solution for you, even if it’s free? Fundamentally different from UA, GA4 requires you to learn a new way of tracking data and new interfaces. So, even if you’ve been using Google Analytics for years, GA4…
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