Google has implemented AMP support in Google Analytics 4 (GA4) for all publishers.
If you’re still using AMP, you can now continue to measure your performance in the same way as Universal Analytics (UA) when the forced migration deadline to GA4 arrives on Saturday.
Why we care Bringing this integration to GA4 enables parity with Universal Analytics, helping publishers make a seamless transition when UA is retired for good this weekend.
What did Google say? Google announced that it has rolled out AMP support across GA4 to publishers with less than four days until the sunset of Universal Analytics. He said in a statement:
“The deadline for the GA4 migration is just days away, but that hasn’t meant a slowdown in new platform updates.” “We announced support for AMP in GA4, which will be extended to publishers today.” “AMP has helped publishers of all sizes achieve great user experiences for their readers, and this integration is critical for publishers who choose to use AMP to continue to track their metrics in GA4.”
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why now Not doing so would have caused huge problems for publishers using AMP, as they would no longer be able to track their performance when GA4 permanently replaces UA this weekend.
Deep dive: For more information on making the switch to GA4, read Google’s How to migrate to Google Analytics 4 guide You can also read Google’s Measuring Accelerated Mobile Pages guide for more detailed instructions on how to implement AMP integration in GA4.
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Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid search, paid social, retail networks and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book “Mastering In-House SEO.”
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